A success. So is summarized the last White Milano‘s “three days” ended yesterday with dizzying numbers: thanks to the inclusion of pre-autumn.winter 2016/17 women’s collections, the most important fashion’s fair in Milan share exceeds 5,000 top buyers of a total of 7,000 visitors. And there’s more: the data show an increase of 22%, compared to the edition of January 2015, of international buyers.
These the numbers, the objective data. But what they do not say is that White has intrinsic value: great research capabilities of today’s most influential brand and a strong know-how strategic that year after year increases the public’s expectations. White has doubled the number of exhibitors, thus creating an OnlyWoman area, a sportswear WS016 one- with brands including Nonconformist, Superga, LC23 and Kappa – and clutching a new collaboration for the section WOW (White On the Web) by Highsnobiety with luisaviaroma.com which involved ten companies including Blood Brother, Soulland and GCDS.
Never before this exhibition have been given space to value Italian national craftsmanship; White has shown with the creation The Tradition, the value of the Fair, where the main protagonist was the work of twenty craftsmen divided into two sections: Training & Show, with sixteen companies that are owned by CNA Federmoda and Exhibition with five interpreters ancient Italian ars sutoria.
White is a major event that unites under it all kinds of contemporary fashion style: from streetwear to the highest craftsmanship. And it does so in full, alive, by delivering – and this is the important thing – concrete results for all those who participate.
White’s next appointment will be in February’s 27, 28 and 29 with an event all dedicated to womenswear, during the fashion week.
ph courtesy: press office
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