How beautiful are these sweaters?
I see a picture on Facebook, I save it with my mobile phone, but no brand is mentioned. Later on i look at it: I like a lot. I could almost buy one!
But how do I know which brand is it? Ah, here’s the idea! I upload on Google Images, so I can see which sites come from!
I do, and – surprise – H&M is written. My God! So maybe they do not cost so much!
I swear on the online shop of the Swedish brand to look for my next sweater. But it does not appear.
I come back to Google Images and eventually reach Harpers’ Bazaar, where I find out that this is the new Capsule between Erde and H&M.
Erdem Moralioglu, is a Turkish-Canadian stylist, who in 2005 gave birth to the brand bearing his last name. Th designer is recognized for the romantic touch of its bosses and the beauty of floral prints.
Among Erdem’s customers we can find Nicole Kidman, Emma Watson, Cate Blanchett, Felicity Jones, and the Cambridge Duchess just to name a few.
The capsule will be released on November 2 online and in the H&M stores.
Not just sweaters. The rest of the collection, both for man and woman, I must say is very interesting.
What can I say? November 2 will not put me in a row, but a lap in Milan’s brand store I will definitely do!
Tutte le foto della lookbook di Erdem x H&M nella gallery qui sotto.
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