BOTH invested 30 years into rubber research in developing its shoes with cutting-edge technologies, applying art as a form to reiterate the function of footwear, accessories and RTW.

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Un post condiviso da both official (@bothparis) in data: 22 Dic 2018 alle ore 4:35 PST

From its foundation in 2016, Both had a singular idea: to explore every design and manufacturing possibility of a single material, rubber.

The label uses a specific technology for vulcanizing natural rubber, which allows them to incorporate leather and other experimental materials into their manufacturing.

Both has a strong faith in crafting unique, innovative, and durable design footwear.

THE NEW COLLECTION <<DUNE>> ss20

Their upcoming SS20 collection is called “Dune” which takes the warehouse aesthetics of rave culture as inspiration. The shoes sport acidic, neon colors native to ’90s rave aesthetics, but contrast rave’s industrial look with natural materials such as jute or cork.

The collection borrows a traditional earthy color palette with the distinctive yellow used the fronts or backs of vulcanized rubber straps.

Made from canvas, the range includes a running shoe upper style as well as Chunky soles or Chelsea boots version.

Brand philosophy and hard work are integral, but the face of a brand doesn’t have to be too serious. BOTH knows how to inject some fun into its image, during Paris Fashion Week BOTH recruited Virgil Abloh and Cyber69 to provide music and showed why fashion week parties are notoriously such good fun.

The Parisian footwear brand was seen on celebrities such as Gigi and Bella Hadid, Jaden Smith, and Jack White. The brand has also collaborated, in the past few years, with David Mallon at Souvenir Official, as well as the Paris-based footwear brand Clergerie, headed by David Tourniaire-Beauciel who was the mastermind behind the now-legendary Balenciaga Triple S.