Wear luxury without looking at the tag: with MOD4 by Luisaviaroma you can!

It started as a ladies’ hat shop in the late 20s, in Via Roma in Florence and just yesterday it presented its first dress-up game; Luisaviaroma decided to push the limits again.

After redesigning a shopping vision that was more eco-friendly than ever before and organizing a three-day event to celebrate the first ten years of online activity, he lands on the gaiming platforms so that customers and non, to continue with the crazy and desperate shopping raids adding a good dose of fun.

Well, the MOD4 app coined by Andrea Panconesi, CEO of the Florentine e-commerce, with his crew combines the shopping experience with the idea of interactive virtual game; since yesterday, shop users can register on the mailing list and create their own avatar to wear all the looks in the shop without throwing an eye to the tag.

A daydream for shopaholics who can never get enough because “that pair of shoes or that sweater can always be useful”, even if only virtually.

In addition, MOD4 offers the possibility to participate in the challenges that the app launches every day, within which you can compete with other players to create the best outfit; in short, if you think you have the fabric of the stylist and want to try to understand if your taste reflects that of Miuccia or Donatella do not hesitate to download MOD4 and test your talent, you will not be disappointed.

But the surprises don’t end here: every time you open the app you’ll find a Fashion Box with inside various looks chosen by who knows what mathematical code typed in the system; it’s up to you to decide whether to wear them or not, who knows you might discover that your favorite brand is no longer Dolce & Gabbana but Reese Cooper on duty or why not, to be a different person wearing completely different clothes, even if only for the duration of a click.