Thin, elegant with a classic flavor and a touch of modernity.
Often they slip directly in taste dandy, especially when they feature striped nylon ‘Nato’ Cordura strap.
The brands that are competing this new trend and are experiencing great success are 2: Daniel Wellington and Larsson & Jennings. In particular, the first is having in Italy and in Europe a resounding success, while the second, at the time, is certainly more niche even if it starts to emerge.
Now with the arrival of summer in our arms are free of jackets, sweaters and shirts are rolled to vacate the wrists watches also have the opportunity to show all their beauty.
These two brands are marking a real market range: between 150 and 350 euro. Not a Swatch (which, between the lines we have never stopped loving), but even an IWC from 3000 euro.
Watches are elegant and smart for a man who is proud to show off a well-made clock with a design and build quality (and mechanical) not some second-tier, without the commitment to make an investment in a luxury model or, on the contrary, that is the alternative in these elegant when he decided to leave home his ‘Ferrari’.
Legend has it that the founder of the brand founder Filip Tysander met during a trip Daniel Wellington, a character from the British Isles, with the innate ability to be distinguished and at the same time capable of expressing great relaxation.
And ‘here that the idea of creating a brand that was missing in the world of watches. It’s insertion in the market segment between cheap and luxury. This watch is for the man, but today is declined also in a series of versions all female.
Larsson & Jennings, however, as is easily understood from the name, is a brand of Swedish origins, but its taste is deeply fascinated by the British style. The result is a blend of minimalism and ‘timeless’ elegance.
The minimalism of Larsson is known, in particular, in the monochrome models with the thin strap made of steel mesh, and it is in this model that the brand is cut more modernist than Daniel Wellington.
The mechanism is Swiss quartz and has a price range higher and with a market positioning slightly more luxury than D.W.
Official sites: www.danielwellington.com and www.larssonandjennings.com
