Phonz is our old friend. And true creative mind behind several projects (see Phonz Says Black) with 2 common denominators: cool and rock.
Phonz has a passion for custom motorcycles. And the passion you know, it takes you to make beautiful things, sometimes wonderful. Together with Marco, Phonz gives life to the Anvil brand, specializes in custom bikes scream.
But when you have custom bike, what is the next step, more natural?
To create a biker clothing line who is at the level of those bikes.
A line that does not make you say: nice that bike, too bad for the loser who is sitting over there.
And then down to the spectacular leather jackets, t-shirts black washed out with large patchwork, tank tops, caps in American style and jackets full of raw denim patches: and the latter, are the last thing we were looking for a long time. Cool denim jackets with a really nice fit. Here they are.
In Japan, where there is great attention to the biker world, the line will have great success, but for us in Italy. And this is one of the most beautiful discoveries of new lines at White.
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