One of the mission Wait (and one of the reasons why so many readers are following us) is to try to guess the new trend and, if possible, brands and products that will be the next best-seller. Every so often, in fact, we’ve got it right, even in a field as unpredictable fashion.
In this regard, we are planning to create a true category, creating a ranking like the ones found on the right side of the page.
Back to us … yes, we are faced with a possible best seller. Juju is a brand produced in England in Northampton for 25 years. Although knowing him already, was spotted by our staff during Fashion Week at the White and Micam. The ‘jelly shoes’ Juju are actually already a best-seller in England. The intuition is this: take the transparent sandals for the sea, those we wore the beach as a child … Make them in many colors, including glitter, and add in a heel. Suddenly the article most common and simple turns into an object glamor. You can play with colors, combinations and remarkably affordable price (around 40 €) makes it easy to experiment without too many worries of mind. So it happened that, by including this product in high-fashion shops and department stores in the trend, the sandal was out of context and turned into an object eccentric and fashion. From here a short step: celebrities and fashionistas have put them at the feet, and the magic came to life.
For Italy distributes Blackboard, and they are coming for next spring in the best Italian windows.
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