Already discovered three years ago at Bread & Butter , with great pleasure we re-met Naked & Famous and its volcanic holder Brandon Svarc .
With a unique capacity of marketing , a lot of imagination and genius , the brand was not a passing phenomenon that has been noted only one season thanks to some inventions like the jeans ‘ standing alone’ (32 ounces). Today the brand is positioned very high up in the best shops and in the ranking of jeans with a capital J .
Brandon has been very good to grasp the potential of the Canadian family , which produces jeans for over 30 years and give birth to a product with a soul and a well recognizable logo.
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The first rule : no washing . The Naked & Famous jeans are all raw: vary in the fit , but above all in the quality of the fabrics that are as complex as refined . The moral is this fact : the jeans should be damaged and discolored only when using it really and effectively , with real life and should not be a product falsely used, which would represent a kind of fake for the purists .
The degradè get you get weavinging in a special way the denim yarn alternating with a white thread. Then we watched the extremely wide range of specialty fabrics : denim waxed with paraffin , jeans meade of sweats with impeccable fit, jeans where textures appear striped once folded , jeans that glow in the dark thanks to the special yarn dyeing . And so on and so forth. Official website: here .[:]
