"Vision and feelings" is the slogan of the eyewear brand Made in Italy, LAMARCA

“Modern artisans” define themselves as the creators of the LAMARCA brand. Inspired by art and nature, they create small works of wearable art.

LAMARCA was founded by Tris Ottica, a Trevigiana company specialized in the production of frames for the world leaders in eyewear since 1991 . After thirty years of work for third parties, the company has set itself the goal of creating a brand of high quality, comfortable and above all unique.

Unique, it is the adjective that perfectly describes a LAMARCA eyewear . Starting from color: a strong point of the company’s philosophy. Their ability lies in the search for combinations of colors that stand out the design of the glasses and that are appealing, almost playful.

Design is the brand’s second cardinal point. Designed for any type of lens and to fit completely on the face, the shapes of LAMARCA frames are appealing and never taken for granted.

And finally the technique and the materials. The use of cellulose acetate slabs as a raw material, combined with artisanal processes such as thermo-drilling and diamond-cutting give life to the perfect combination of technique and art. The big family of Tris Ottica is defined as follows:

“We are a team of designers, technicians and workers who add value to our eyewear by sharing their expertise. We are twenty-first century artisans using the latest technology to enhance human invention.”

Despite the emergency of these times, the design work has not stopped, five after its appearance on the market, the brand presented on the occasion of Date (event held in Florence in September) its seventh collection: “Profiles“.

One of the most unique acetate collections in the mid-high-end. The models, inspired by the shapes of nature, but also from everyday objects and urban lines. A seductive line that is loved from the start.

Currently very strong on the Italian market (here for the list of official retailers) and largely expansions in Europe, USA, Canada, Brazil and Japan, the aim of the company is to consolidate and retain current customers, paying particular attention to the American one. The difficulties in recent months have not been lacking for Made in Italy companies, but with the presentation of the new collection the brand has strengthened its sales by closing with a growth of more than 35% compared to September 2019 data. And we at Wait! are sure that for the Venetian company, this is just the beginning.

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Posted By

Erika Nappo

Laureata in Fashion Design e aspirante stylist. Innamorata della scrittura e delle parole. Fashion victim dal momento in cui ho indossato le mie prime scarpette Pepè in rosso granata. Credo nel superpotere dell’ascoltare e tutto ciò che non dico, lo scrivo.