The doors of the first UNIQLO store in Italy will open at 10am tomorrow.
Tomorrow is the big day and UNIQLO is ready to open its doors in the city of Milan. Many initiatives will be proposed by the brand.
The official ribbon cutting ceremony for the UNIQLO Milan store in Piazza Cordusio will take place at 9:30 am and will be officiated by Tadashi Yanai, founder and CEO of the brand.
For the event, it will take place a live performance by Taiko’s traditional Japanese percussionists and all the customers will have access to special promotions that will be active also during the entire weekend (September 13-15).
Furthermore, for the opening day, UNIQLO will also offer various gifts:
- breakfast to all customers queuing to open the doors
- a cashmere scarf for the first 200 customers in the queue
- Sensu, a limited edition of the traditional Japanese folding fan, to customers visiting on opening day (while stocks last)
- a limited edition tote bag designed by the Milanese artist Olimpia Zagnoli for customers who will make a purchase for over 50 euros (while stocks last).
They say it will be the most beautiful store in the world with an area of 1,500 meters spread over three floors, each dedicated to women’s, men’s or children’s clothing.
Within this new store, UNIQLO will also offer its LifeWear line.
“We are extremely honored and proud to enter the Italian market in 2019” – said Tadashi Yanai, founder and president of UNIQLO and President and CEO of Fast Retailing – “Milan is one of the most important and internationally respected fashion capitals known for its historic craft culture and sophisticated and elegant design. The spectacular location of the store and our lifewear concept, based on the creation of clothes that meet the needs of everyone’s lifestyle, gives us hope that the public in Milan and of its visitors welcome Uniqlo and make it an integral part of its daily newspaper “.
The first UNIQLO store
Opened its doors in June 1984, proving the success of the SPA retail model, which controls the entire production chain (design, production, distribution and marketing). UNIQLO has enjoyed (and continues to enjoy) constant and exceptional growth, as it offers its customers collections of high-quality casual wear, for women, men and children, at an affordable price.
Today
UNIQLO is the simplest fashion brand in the world according to the annual study, World’s Simplest fashion brand, by Siegel+Gale, which classifies companies that keep their promises with simple, clear and intuitive shopping experiences.
Despite being a fast fashion company, like brands as Zara, UNIQLO has always aimed not at simple trends, but at the minimal and functional style, a bit like the other big Japanese brand Muji.
“UNIQLO’s research is not fashion, trend and dress code from Lady Gaga, but technology” – Tadashi Yanai.
In fact, the winning recipe consists of a few models, lots of colors and a great deal of attention focused on the search for materials, which must always be lighter and more comfortable.
Layer, minimal cool, basic t-shirts and desaturated colors.
With its concept of lifewear based on Japanese values such as simplicity, quality and longevity at affordable prices, UNIQLO is therefore ready to land in the fashion capital and be contaminated with the rest of the city and its Made in Italy spirit for a new way of shopping: cosmopolitan and cool, democratic and conscious, in a mix & match of moods, styles and brands that only a city like Milan can offer.
The company official announcement also announces that the various capsule collections, made in collaboration with stylists and designers, will also be on sale from UNIQLO in Milan.
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