Here is a trend in place, of which you all have already noticed. But now it is taking very important dimensions.
Brands like Nike and Adidas in recent years have committed as ever to evolve its technology at the highest levels to excel in sports performance, especially in running.
Nike, with all its latest technologies, including, in particular Flywire technology, with tie rods which slide below the surface of the shoe to secure the foot in a comfortable and snug fit at the same time, and above all with the Flyknit technology. A revolutionary fabric with which it has become a way to make shoes: sneakers are literally woven with fibers that ensure the highest parameters of lightness, strength and breathability (eliminating production waste, even with ecological implications). All that is really required by the best runner.
Adidas has responded with its Primeknit, fabric very close to the concept of Nike, and especially with the innovative Boost technology: the soles are made of a patented material of micro-spheres that resemble polystyrene This does assume the same, as well as the much sought after ultra-light weight, also an extraordinary ability to return energy during the race. With each stride matches a push upwards, a rebound in which the energy loss is reduced to a minimum. Just what, again, the best riders are looking for and who is able to make a difference where you play on the small details.
If the Nike Flyknit technology has been widely used for a range of sneakers that have flooded the lifestyle world, and is relaunching sil market the first series of the wonderful Flyknit Racer colors Volt and Rainbow (who see in the picture below) that ultimately impresses, especially in relation to new Ultraboost series of Adidas, and that precisely the most technical models (and expensive), specifically designed for the race, have overflowed in fashion. around the shows and during the coolest events under impeccable suits, at the foot of the trend-setters are the top of the running catalog range.
This trend has been captured and seconded by Adidas for their time creating a series of limited edition of its Ultra Boost, realized in collaboration with hot designers like Stella McCartney.
The reasons may be different. Definitely the one hand the fashion addict, always aspire to top of the range, the most exclusive models and limited and which belong to the higher price range, which of course ensures greater exclusivity.
On the other hand, for those who are always looking for maximum (and add, those can even afford) draw on sneakers from outstanding performance, definitely you can’ make also benefits when the shoes are dressed in the life of every day, where features , for example, cushioning, comfort and breathability. When the life of the metropolis becomes a real daily relay.
And then there’s one final reason. The race models are often made with materials and finishes that do not go unnoticed: the combination of bold color, shiny details, reflective materials. This being ‘out of the patterns’ is definitely a big attraction for fashion-addicts.
But this trend is not only part of the big players in the sneakers world. Also new emerging brands, which are being launched on the Italian and international markets have figured out that a technical DNA is adored by the public more receptive to new trends.
It’s the case of Wonly (www.wonly.it): a new sneaker brand that will be officially presented at the next White Milano during the Milan Fashion Week, is that the result of the partnership between the Italian group Blackboard and one of the most important international manufacturers of technical snaker that works just realizing the top of the range for the aforementioned giants.
The idea with Wonly is to take professional running sneakers, with the best technical materials and best performance possible, place them on a high sole that winks at platform, with a flavor tennis, and decline to a variety hyper-fashion colors. An ‘explosion of tone combinations, where even the elastic strap with clip closure hiking-style guarantees another item at the same time technical and distinctive.
Place them in the best hi-end international and hyper-selected stores and we’ll see if it comes out a new phenomenon. There is a desire for novelty and ideas outside the box, next to the big players that dominate the market.
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