A few days ago, on these pages, we announced an imminent breakthrough by Adidas, decided to step up and fill the gap that after blockbusters of Blazer, Roshe Run, Free Run, various Lunar (etc. ), divided by Nike. How?
First, by promoting collaborations mouth-watering, read Pharrell Williams and Kanye West (which we ‘ll talk), then taking advantage from the lessons of competition, creating a shoe at the top on the front of the technology at the same time definitely beautiful, fulfilling even when the race is over.
Obviously Adidas was not born yesterday, indeed could tap into a wealth of knowledge not indifferent. On the technical/technological the Sport Performance section gave it contribution, while at the “fashion” skills work Y-3 line and workers of Adidas Originals. Not less.
This is the Adidas Pure Boost, summarized in a few key features: the revolutionary sole Boost, which resembles a simple polystyrene but is defined by the global director of Adidas James Carnes “the most powerful in the world”, with an upper light, with clean lines and seamless, without seams to prevent uncomfortable chafing. Watching it is not difficult to imagine a merger between Roshe + Free Run, with the three stripes instead of the swoosh, but perhaps it’s this mix of lines to make them so appealing .
This new shoes will be launched in the U.S. on adidas.com , in the Adidas Sport Performance stores and exclusive to Footlocker on May 14 for $ 120.
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