After the collaboration with GOLF WANG, Levi’s celebrates the 501 day with a special release in Willy Wonka style.
In 1971, the iconic Red Tab changed the logo from “LEVI’S” to “LeVI’s”. Since that year, the 501 vintage started to increase their value and all the fans are looking for the original Red Tab.
Levi’s decided to celebrate this story with a reproduction of its jeans from 70s. The exclusive release includes 501 pair of jeans, but just 5 of them will have the Red Tab with the capital E. Each 501 will have the label wrapped in a gold foil, which means that the only way to discover the rarity of the jeans is to buy them and unwrap the foil.
The 501 will come to your home with a commemorative tote bag and a gold ticket which certify the authenticity, right in Willy Wonka style.
The Levi’s Golden Ticket 501 will be available on the Levi’s official website from 4th June, at the price of $500. We just have to wish you good luck!
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