The genius behind celebreties looks

Some celebrities are real fashion icons.

Even if the paparazzi are sometimes impolite, they give us constantly contents about how our favourite celebrities are dressed.

Some of us are really addicted to see for example how Bella Hadid gets dressed to go to the gym or how is Rihanna’s look while grocery shopping.

Curiosity, ammiration, looking for inspiration, gossip, , or just that sweetbitter feeling of judging: seeing how the VIPs are dressed give us unusual satisfaction.

It is not a habit that belongs only to the youngest generations, because even when our nannies are waiting at the hair saloon what do they do? They read cheap gossip newspapers and they discuss with their fellows nannies how that girl is dressed.

It is a very delightful hobby even among the younger generation, especially the social media users .

Being curious of how the celebrities are dressed, to comment, take inspiration and also find a point of reference to understand what could be cool in this moment and find little tips to how to play with our wardrobe it is very cool.. you have to try!

There are in fact websites or instagram pages that show detailed guides in which we can find out the precise brands worn by the celebrities. For instance we can know what particular trousers Rihanna was wearing during that particular date with Asap Rocky.

But exactly.. are the celebrities choosing what to wear or are they helped by someone?

The style is a combination of expressive means through which the individual communicates and manifests his/her taste. Through the expression of style in fashion the personal aspect is fundamental because it constitutes the prerogative of communicating our own way of being.

Celebrities of course decide what to wear and what to not, but they have professional help from a stylist.

To answer the previous question, almost all celebrities have a stylist that has to always keep in mind the personality of his client , but he/she also takes care autonomously of his/her image with the aim of improving the aspect, the image and the look both with a professional or a personal aim.

It provides advices considering the outfit, but also the hairstyle and make-up.

Why does someone need a stylist?

For a model, a cinema star or in general a celebrity to have a stylist is fundamental. Firstly because he/she organizes the looks for different seasons and events and in addition ( if he/she is really good) the stylist creates a coherent image around his/her client.

A stylist is a professional figure that works for people but also for companies or shops. In these latter cases the stylist is hired to build a special look: an ensemble of details and decisions that can make a look outstanding and incredibly cool for an advertisement campaign or for a fashion show.

When the stylist works with people he/she takes charge of the image of his own client exalting his/her strength. When a stylist has reached his goal with a client is when the latter has acquired a definitive and representative style.

Of course the personal aspect of the client is fundamental, but stylists have the capacity of highlighting the strengths of their clients, following their tastes.

Since we were talking about stylists we have selectioned two of the most important ones in this field.

We would like to open this column by introducing to you two important stylists Lorenzo Posocco and Maeve Ralley.

We will present you periodically the genius behind the celebreties looks.

Lorenzo Posocco

Lorenzo Posocco is a Napoletanean stylist that has become a point of reference for when we are talking about this profession.

He has studied Marketing and Communication even if he has always has been deeply interested in fashion. During university he has had several experiences such as internships or part-time jobs. He has started an experience with MTV, this period has left a mark on his life and his career, because that was the time he had understood that his path and his talent.

In some ways it was something that had to do with fashion and music.

Posocco has worked for editorials but he said: “I love fashion editorials but they don’t generally have the same reach and impact of music and celebrities,” he says. “Working towards an identity and putting my vision, ideas and message in front of millions of people is very powerful. I grew up binging on MTV, music videos constantly playing on the telly. I understand first hand the impact they can have on anyone, no matter what country, demographic, background.”

The turning point in his career has probably been the encounter with the pop star Dua Lipa.

They collaboration is still very active and now they’re best friends. When they found each other they clicked: Dua Lipa has become a muse for Posocco and the singer has found a point of reference for defining her, at that time, uncertain style (in terms of fashion).

Their collaboration has led to an unmistakable style, the power of the pop star doesn’t express only through her music but now also through her style.

Dua Lipa is in all effects a fashion icon. For sure her talent and her personality have had lots of influence in building such a star. However we have to recognize also the talent of Posocco, that has done a magnificent job.

1of12

Lorenzo Posocco’s official Instagram Page: @lorenzoposocco

Maeve Ralley

Hailey Bieber is maybe one of the most popular model in the fashion and skincare industry. What makes the public of social media going crazy are of course her looks. Always on point.

To the gym, to the coffee shop to grab a matcha latte, shopping, walking or going to a date with her husband: everytime Hailey or the paps post something, the internet go crazy.

But who’s behind that hype?

Hailey is extremely classy and refined and her physic and her portament are very suitable to build a fashion icon. But behind her stunning style there is the stylist Maeve Reilly, an American Celebrity stylist who works with the most important names from the fashion and entertainment industry.

Maeve Reilly has frequented the Fashion Institute of Technology in New York, but for what the stylist has reported she has begun to be in the fashion industry when she was only 17 years old and her dad organized a fashion show. She then started working and she collected several experiences as an assistant for 7 years. The turning point in her career is when she met the singer Janelle Monaè.

The collaboration with the singer led Maeve to reach other clients in the entertainment industry and from that moment she has started collaborating with Tinashe, Cara Santana and Madison Beer.

Maeve also collaborates with Vogue, Vanity Fair, Nylon, Paper Magazine, Billboard e Marie Claire.

She has collaborated with the most important names in the fashion, entratainement and music industry.

Among her celebrities clients: Hailey Bieber, Khloe Kardashian, Jada Pinkett Smith, and Priyanka Chopra

Among her adv clients: Levi’s, Disney, Covergirl, and Pepsi.

One of the most popular collaborations in ythe one with the model Hailey Bieber: she has created a magnificent look that has exalted her elegance.