The first Milano Digital Fashion Week is just around the corner, check out the events!

The first edition of the Milan Digital Fashion Week, organized by Camera Nazionale Della Moda, is approaching.

From July 14th to 17th, 37 luxury brands will parade, presenting the Men’s and Women’s collections and pre-collections for Spring-Summer 2021.

It will be 4 days in which events will alternate, meeting the time zones of various nations, including the American one, since the New York Times is streaming partner.

For now the physical events planned are that of Dolce&Gabbana and Etro, while all the other brands will parade on the platform specifically designed.

Camera Nazionale Della Moda has created, together with Accenture and Microsoft, a digital platform with windows to host multiple events at the same time.

As already mentioned the calendar is very rich:

The “thematic rooms“, under the artistic direction of Luca Stoppini, will host personalities in the sector and will deal with issues such as sustainability, craftsmanship, technological innovations and inclusion.

American journalist Alan Friedman will have a room dedicated to political and institutional issues.

Two areas, instead, will be reserved for new talents: International Hub Market (scouting of designers) and Together for Tomorrow, the project launched in collaboration with Camera Moda Fashion Trust that supports emerging designers.

Finally, the section dedicated to single-brand or multi-brand showrooms, which will allow you to choose whether to give free access to all the public, or reserve the vision of the collections only to “insiders”.

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Cristiana Avolio

Cristiana Avolio è una studentessa di Strategic Communication e ballerina di danze urbane. Direttamente da Napoli, vive a Milano dall’inizio dell’università. Appassionata di moda e collezionista incallita di scarpe, ama soprattutto lo streetwear. Inizia a lavorare per Wait fashion per poter scrivere di quello che le piace e imparare da persone che hanno le sue stesse passioni!