Armani Exchange debuts in Italy opening a store in Milan.
The brand, launched in 1991 in New York, has finally arrived in Italy on 19 February with a store located in Corso Vittorio Emanuele II.
Giorgio Armani said that every project concerning Milan has a special meaning for him. Perhaps this is also a reason why the newly opened store is the largest and most representative in Europe, with its 480 square meters of extension divided into two levels. The designer has also personally curated the project, together with his team, taking care of every detail from the materials to the lighting and paying particular attention to minimize the environmental impact. The building where the store is situated is, instead, the result of one of the most famous creative minds in Italy, the architect Giò Ponti.
This new opening is definitely an important element in the history of Armani Group and especially in the growth of A|X Armani Exchange, always the freshest and most dynamic brand of the whole label.
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