SUPERFLY DELUXE LAUNCHES FRANCHISING PROJECT. THE OFFICIAL VIDEO

Superfly Deluxe già nel 2005, ben 10 anni fa, bruciava le tappe lanciando il suo shop online. Il primo in Italia nel settore di urban e streetwear.

Tantissimi brand, sia storici che emergenti, sono passati dal suo concept store a Pavia e dallo shop online, e sono stati scelti e poi lanciati, diventando grandi e famosi. Superfly conta su oltre 160 mila fan solo su Facebook.

Oggi, per festeggiare i 10 anni, volevamo dar vita a un progetto speciale, a qualcosa di grande e che potesse fare la storia. Dicono i ragazzi, tra cui il nostro direttore editoriale Marco Bianchi, uno dei fondatori.

Ma ci siamo resi conto che solo l’unione fa la forza.

Superfly Deluxe perciò lancia il suo franchising. Lo fa celebrandolo con un video, e invitando giovani imprenditori coraggiosi che amino lo streetwear ad unirsi.

Superfly Deluxe in 2005, 10 years ago, forge ahead by launching its online shop. The first in Italy in the field of urban and streetwear.
Many brands, both historical and emerging, have passed since his concept store in Pavia and the online shop, and were chosen and then launched, becoming big and famous. Superfly has over 160,000 fans on Facebook alone.
Today, to celebrate 10 years, we wanted to create a special project, to something big, and that could make history. They say the boys, including our editorial director Marco Bianchi, one of the founders.

But we realized that only the union is strength.
Superfly Deluxe therefore launches its franchise. He does it with a video celebrating it, and inviting young entrepreneurs brave and loving streetwear to join.

We want to create a real group. The formula is a mix composed of 50% by the best international brands and urban street (think Nike limited, Vans limited, Obey, or the best Scandinavian brands) and with 50% of new talent and independent brands including many Italians. We will not be tied to one brand, like most of the franchise, where once the brand goes out of fashion, threatens to sink the whole store, but in a number of brands each season where the most innovative and best performing will be included in the Our ‘brand menu’.

What will give the store of the group? Our logo and our sign Superfly Deluxe obviously furnishings designed and tailored product of the highest level that will distinguish all the shops, advice for opening and keep on successfully, advertising support and of course the brand list with exclusive special with certain brands, special discounts reserved to the group, capsule collection that will be performed by some brand for us and also the inside line Superfly.

And the online? Will be the next step. We are working to be able in the future to integrate the various stores in our platform.

Requests? After the first few days a lot, but we are evaluating the best and most reliable partner also economically.

For information: www.superflydeluxe.com or shop@superflydeluxe.com

THE LAUNCH VIDEO HERE BELOW!

Posted By

Annalisa Varesi

Classe 1982, pavese, scrittrice e blogger appassionata di casa, design e ambiente. Ha un gatto, un fidanzato e una casa di cui prendersi cura ogni giorno. Nel 2003 ha partecipato alla fondazione del freepress Wait! (allora BellaLì) e non è piu riuscita a smettere di scrivere. E' oggi curatrice ed editor per Waitmag.com. Collabora inoltre con il gruppo Mondadori come content manager del sito Graziacasa.it. e come contributor per il canale "Casa" e "Giardinaggio" del sito Donnamoderna.com Nel 2013 esce il suo primo libro "Vivere Green. Il verde va di moda!" edito da Hoepli.