Stockholm Surfboard Club: the Swedish brand created by Manne Glad and Jonny Johansson

I design clothing I want to wear and I design boards I want to drive. This is crucial

This is what says Manne Glad, founder and creative director of the Stockholm Surfboard Club, the one who has combined fashion and design by combining them with the culture of surfing and craftsmanship.

Manne Glad, born in Stockholm (Sweden) in the late 1980s, approaches the world of surfing by chance and makes it a real profession. It all starts in a garage where Manne, together with a few friends, begins to model his first board, glazing and smoothing it completely by hand.

From here he began to practice in his country house with his father, to finally get to develop the fish model, a fairly short board, with a flat bridge, with a modern downrail and a single concave bottom. Manne tries his hand at creating even longer boards, drawing inspiration from the models used by famous surfers Skip Frye and Ryan Burch.

How Stockholm Surfboard Club was born

Modeling boards in a garage in central Stockholm, Manne meets Jonny Johansson, Swedish surf enthusiast and co-founder of Acne Studios, who asks him to work for his fashion brand, which has become the banner of Nordic street style.

During the first few years of collaboration, their common obsession with surfboards ignited the idea of creating a design-oriented space that became the Club, a surfboard modeling studio and workshop located in Stockholm. Manne and Jonny have become the creative voice of a small Swedish surf community whose resonance is now global.

You can buy pieces of their collections in the Stockholm store, which has been open for about a year, or on the online shop.

The site, with its minimal style, offers a section dedicated to clothing and one to surfing, complete with boards, accessories and wetsuits.

The garments in the collection are characterized by a skilful use of color, which combined in all-over prints or in distorted lines, echoes the movements of the ocean waves. The effect is echoed by the solid-color t-shirts and sweatshirts that feature the brand’s print in full with the flared font in the shape of a surfboard. There is also no shortage of tie-die effects on accessories such as caps.

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The Stockholm Surfboard Club is reinventing the classic surfwear brand, proposing an intergenerational style (as defined by Manne Glad), open to all without limits of time and space.

The spread of the brand is fast, in fact it begins to be present in the market globally. You can find the brand‘s garments in physical stores such as the Burton Store in Milan , or on online sites such as SSENSE or ENDCLOTHING.

Photo courtesy: Stockholm Surfboard Club