Se qualcuno di primo acchito può pensare che si tratti dei ‘tarocchi’ delle Dr Martens, forse non conosce la storia.
If someone at first glance may think that this is the ‘fake’ of Dr Martens, maybe he doesn’t know history.
The Northamptonshire Productive Society (NPS), now known as Solovair, is a footwear manufacture founded in 1881 in Northamptonshire.
In the 50’s an Austrian doctor named Maertens, who later became known as Dr. Martens, along with his partner, Mr. Funck, invented the legendary outsole with air cushions, associated with shoes and boots.
R. Griggs Group Ltd which owned the rights to the brand, searched allover England to look for the best shoe manufacturers for their brand and the choice fell on the NPS, which has since produced for 35 years Dr Martens by Solovair.
Today, the company no longer holds the rights for the production of legendary shoes (now outsourced production in Vietnam and Thailand), but continues to produce impeccable footwear for gentleman, and in 1995 he patented the name Solovair, giving rise to a version of ‘soft suspension sole’ that clearly pays tribute to the original Dr Martens, but also to their own history, but with shoes that are strictly ‘made in England’ and offer a great level of quality.
More info on the official website.
More from men's shoes
Stüssy x Nike Air Force 1 Mid
Stüssy is a streetwear brand that was born in 1980 in Laguna Beach in California. It was founded by Shawn …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
Veja, a sustainable sneakers brand: HISTORY, MODELS, PRICES, SHOPS and WHERE TO FIND THEM
In 2005, the French Sebastien Knopp and Fracois-Ghislain Morillon have founded Veja, a shoe brand dedicated to sustainability. The basic …