The ADV campaign
THE GERMAN BRAND LAUNCHES A COLLECTION INSPIRED IN THE WORLD OF GARDENING
Gardening according to Adidas. No. It is not the title of an essay that the company has decided to publish. Rather, it is the inspiration to make a sneaker capsule, a material in which they are really well versed. In fact, the Adidas Consortium Workshop, a place to explore the true story of Adidas Originals, presents the Adidas Gardening pack. After the last collaboration, this is called «The cheerful capsule collection inspired by gardening is a clear reference to all the avant-gardeners supporters.» They explain from the Germany company, where the brand is based. And who are these fans? The collection «is designed for those who lovingly nurture gardens, sowing them with care. But the range of apparel, accessories and footwear also offers a new vision of modern trends for outdoor and hiking, creating a horti-couture that ranges from gardens to streets.»
This creative freedom – even a little surprising given that the theme of gardening does not immediately lead to thinking about sporty and cool people – is the result of a project without affiliation or association carried out by the internal team of the brand. «The result is collections that constitute an ode to the functional aspects and cultural references to the heart of Adidas Originals.»
A model
VARIOUS MODELS A SINGLE OBJECTIVE: STUNNING IN PERFORMANCE
The proposed models are able to explain gardening according to Adidas. In addition, the sneakers are presented in a color palette that blends floral bursts of bright blues, purples and oranges with a well-nourished range of earthy tones. Like those of every piece in the collection, their names will resonate among true gardening enthusiasts.
The specially created Response Hoverturf is a sneaker suitable for almost any type of terrain. It is available in two versions: a gray one, more discreet, for daily gardening activities, and a black one, more elegant, with a cover panel for the most secret night pruning.
Completing the footwear proposal is Novaturbo. This is another brand new model that inserts open elements to wear it and take it off more easily. Furthermore, it is inspired by some of the most innovative models from the mid-2000s of the Adidas archive.
The clothing line
The collection, also completed with a clothing line, will be available online and in stores starting from 12 October 2019.
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