SNEAKERS ALERT: NEW BALANCE PRESENTS THE NEW 997H WITH THE "CLASSIC 90'S PACK"

New Balance presents for spring 2019 the sneaker 997H, a new silhouette inspired by the iconic 997 model.

In 1991 the Boston brand launched the 997, a true silent earthquake that shook the whole sneakers world, continuing on the road of innovation: a new top model of the 99x series that more than any other has distinguished itself for its pioneering and cutting-edge approach. To understand the impact of the 997 on the world of sneakers, just think that after almost 30 years the fourth generation of the 99x series is still one of the most popular and appreciated by fans in the industry around the world.

The new 997H design offers a further evolution thanks to the GCEVA technology that provides a modernized sole and a lighter fit. The shoe has a synthetic leather upper and incorporates some of the details of its ancestor such as the embossed edge on the tongue and the instep, the details in suede and mesh and some synthetic details and leather.

This new aesthetic and technological masterpiece is introduced with the “Classic 90’s Pack”, a series of innovative colors inspired by the decade of the 90s among which stands out the CW997HAJ, unisex model with white upper and violet blue and fluo pink details.

To this are added three models dedicated to men and two to women, which enrich the New Balance proposal.

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The “Classic 90’s Pack” of the new 997H is available from 2 February in New Balance stores and select retailers at a price of € 90.

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Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.