SNEAKERS: ALBERTO GUARDIANI PRESENTS THE PROJECT ONESOUL, MANY PERSONALITIES

Music and style. Fashion and attitude. As never before these elements have intertwined to give life to projects such as ONESOUL, MANY PERSONALITIES wanted by Alberto Guardiani. And if Onesoul is the iconic sneakers model created by the Italian fashion house, millennials are the protagonists, together with the accessory, of the campaign shot by the hyper-cool video maker from Berlin Senio Zapruder.

Hyun Joo for “Onesoul, Many Personalities”, by Alberto Guardiani

To represent the faces of theY generation born, so they say, at the dawn of the eighties, are five different personalities united by the pleasure of wearing the same model of shoe. It represents the soul, Onesoul, in fact, to whom anyone can refer, without distinctions or barriers. The positive contemporary requires this, as opposed to the negative zeitgeist, who wants to build walls and trigger dangerous precedents. But Guardiani is farsighted and thinks of the socially active guys, part of that culture that lives and exercises their creativity in the various cyberplaces: from Instagram, via Youtube, to Netflix and Spotify. And it is precisely the beat of the film that marks the mood: it is quick, vibrant and digital.

Detail, Onesoul sneakers by Alberto Guardiani

Could it be the beginning of the creation of a Guardiani Gang or a continuous artistic project to come, since thestorytelling project ONESOUL, MANY PERSONALITIES is not in its debut? It is hoped for, since it is always pleasant to see heterogeneous faces and stories intersect each other. From the house, in fact, they tell the subjects wanted for the occasion: “There is the Boy Next Door, with a red suit played down by the tank top and decisive movements, like those of the lifestyle influencers, then there is his female counterpart, the Rock ‘n Blonde, a dark-colored influencer, Tech Lover represents instead the lovers of the new wave of electronic and techno that rages across Europe, which is mirrored to the other great musical phenomenon of the contemporary Trap Prince or the purist of the trap , connoisseur of the history of rap and hip-hop Finally, there is The V-Dancer, dancer of Vogueing, symbol of queer worldwide culture “.

Maurillo for “Onesoul, Many Personalities”, by Alberto Guardiani

The German director does not interpret a sneaker designed for sports performance, but a real design object to wear. The model combines a typically running base with an essential upper with more formal volumes, characterized by the metal house logo applied to the band. All this, through “lights of different colors (…) that alternate as in a radio that tunes in different stations, to underline the choral nature of the project”, they conclude.