Showroom 999 introduces: Paloma Barcelò

Paloma Barcelò’s success told by Showroom 999

We are in the midst of the Fall Winter 2021 sales campaign and we have decided to deepen our knowledge of Showroom 999 and to learn more about the brands it offers: today we introduce you Paloma Barcelò.

Fall Winter 2021 Exclusive Preview

We were welcomed by the owners Angelo Dall’Osso and Tiziana Stancich who guided us inside their spaces in Via Archimede, 10 telling us the story of this super popular made in Spain brand of footwear suitable for all tastes and all age groups.

The first question arises spontaneously: What is the style and poetics that characterize the story of Paloma Barcelò?

Paloma Barcelò‘s identity has evolved and changed over the years without ever forgetting her roots. His is a distinctive style that, season after season, combines a strong innovative trend with a deep-rooted Mediterranean spirit. The combination of the choice to propose surprising colors and shapes and the desire to remain faithful to functionality, has allowed the designer – Manuel Barcelò – to create a modern and sexy brand capable of arousing passion and affinity through its models.

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The key to achieving excellence was having full control of the production process: for Paloma Barcelò the highest quality is an essential requirement: the product must be “noble”, durable and well made. Quality must be maintained throughout the entire production chain. Paloma Barceló aims at economic growth combined with sustainable development in the medium and long term, contributing to respect for people, the environment and communities.

What are the strengths of the brand?

Surely the extreme flexibility in updating the facilities and the continuous renewal make Paloma Barcelò a very strong brand on the market. In fact, the brand offers very large and complete collections every season, sampling over 40 cutting-edge structures and 200 models that are able to excite all types of customers.

Fall Winter 2021 Exclusive Preview

Another strong point is undoubtedly the processing of the bottoms: Paloma Barcelò was a forerunner of volumes and of the whole “biker” world, always managing to maintain the lightness, craftsmanship and exclusivity that has always distinguished the brand. Being forerunners of different trends has positively influenced Brand Awareness, gaining an excellent positioning both in physical stores and on the online front.

Fall Winter 2021 Exclusive Preview

How is the brand performing?

In the last two years we have seen a 300% increase in sales on the Italian market for both Spring/Summer and Fall/Winter. This success has allowed us to enter the brandlists of many Best Shops and Department Stores

Even the best luxury companies have shown a lot of interest in Paloma Barcelò’s seriousness, professionalism and excellence, choosing to entrust her with the production of their shoes.

The Spring/Summer 2021 collection is now available in various Top Shops and brand’s Flagship Stores in Madrid, Barcelona, Valencia, Puerto Banùs, Miami.

The sales campaign for the Fall/Winter 2021 season is underway from Showroom 999 and we give you a little preview: with the “REVIVE” Autumn/Winter 2021 collection, Paloma Barcelò continues to explore the urban world. New silhouettes in strong and bright colors for simple or more elaborate outfits, and finally an ARTIC line: all this to show everyone the new vision of Paloma Barcelò.

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Discover more about Showroom 999 by reading the interview with the owners!

CONTACTS

Showroom 999: @showroom999milano

Paloma Barcelò: @palomabarcelo

Posted By

Camilla Bianchi

Studentessa di comunicazione presso l’università IULM di Milano. Da anni attratta dall’high fashion e da tutto ciò che gravita intorno a questo mondo, con particolare interesse al tema "scottante" dell’ecosostenibilità. Fortemente determinata e curatrice dei dettagli.