Anagrams and dualism for Fendi SS19 Menswear
The spring / summer 2019 Fendi season is characterized by a strong evolution that is reflected in luxurious sports looks, …
Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
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Off-White drops two perfect bags for this summer
Just in time for summer, Off-White™ has launched the perfect bags to add to your rotation. Arriving in a white leather …
Pitti Uomo 94, fashion begins from the color
Pitti Immagine Uomo, the premier international trade fair dedicated to menswear and contemporary lifestyles, will be held in Florence from …
Boboutic: when in fashion the creative medium is knitwear
The value of the vehicle, in order to express itself. The medium, understood as a text, has always been the …
Extra Butter and Kappa, collaborate for a FIFA 2018 World Cup capsule
With the 2018 FIFA World Cup just around the corner, Extra Butter and Kappa have collaborated on an exclusive collection …
Alexander Wang SS19 collection, the revolution is rock
At the beginning of this year, Alexander Wang expressed the desire to create two collections with two pre-collections per year, …
Versace, the new t-shirt for the FIFA 2018 World Cup
Following the wake of the various brands, Versace presents a high-end sports t-shirt inspired by the FIFA 2018 World Cup. This …
Champion release the new woman’s top
For the summer of 2018, the brand Champion adds this delightful women's top to its sportswear collection. In pastel pink or …
FASHION IS MUSIC: FRED PERRY FOR MILES KANE
Who uses attending the fashion shows, knows how important the soundtrack is. Sometimes it is pleasant, sometimes too urgent. Better …
Fila comes back with the new Mindbreaker 2.0
We already knew the Italian-bred sportswear giant Fila, was back with full force. Now, it’s looking like the brand is …
SEAN WOTHERSPOON X GUESS JEANS U.S.A.
Once again it's a jump into the past that catapults Sean Wotherspoon into the Olympus of contemporary urban fashion. Following …
FILA X WEEKDAY: STRENGHT IN UNITY
Back on the rise, the historic sports brand Fila adds another name to its long list of successful collaborations. This …
SNEAKERS: ALBERTO GUARDIANI PRESENTS THE PROJECT ONESOUL, MANY PERSONALITIES
Music and style. Fashion and attitude. As never before these elements have intertwined to give life to projects such as …
ADIDAS ORIGINALS BY DANIËLLE CATHARI
After the great success during New York Fashion Week in February, and the immediate sold out, the second drop of …
SLAM JAM & NEEDLES TOGETHER FOR AN EXCLUSIVE COLLABORATION
The Italian streetwear mecca, Slam Jam and the Japanese clothing brand Needles launch an exclusive collection to be released during …
NIKE AIR SCREAM LWP BACK FROM 90IES !
Born as a model for performance 'performance' in the 90s, the legendary Nike Air Scream LWP return, in a 'sportswear' …
ADER ERROR X MAISON KITSUNÉ
At its first collaboration ADER error is teaming up with historic Maison Kitsuné and launches a capsule of genderless, sporty …
AN ODE TO WHIT SHIRT: BALOSSA FALL-WINTER 2018
If we had to think about the mandatory items of clothing for an elegant and contemporary wardrobe, we certainly could …
ATTACK IS WHAT MATTERS: DOUBLE CLUTCH AND AND1 PRESENT THE NEW ATTACK MID
And1 and Double Clutch together again. And1 and Double Clutch, come back to work together for the launch of a new …
SUPREME X THE NORTH FACE. NEW METALLIC CAPSULE
We were waiting for it and it's almost here. The new collaboration between Supreme and The North Face is dropping …
BRAND TO KNOW: AALTO, BETWEEN STREETWEAR AND FEMININITY
A brand to know, for those of you who don’t already, is the Finnish Aalto. But let’s not imagine, straight …
ECO-FASHION: FREITAG LAUNCHES THE NEW BACKPACK “F155 CLAPTON”
Freitag launches the backpack model called F155 Clapton through the motto "Individual by day, reflective at night". The newcomer, is …
URBAN ROMANCE: DAVIDE GRILLO FALL-WINTER 2018
Until the twenties of the last century the title given to this editorial would not have been possible, even inconceivable. …
THE BEST FROM WHITE & PITTI: ALBERTO GUARDIANI
Our report among the best brands and products viewed at Pitti and White Milano continues. The time has come to talk about …
A NEW WEBSITE AND… NEW FASHION?
Wait! Fashion changes look. It is renewed. Mutating is good. But is fashion also doing it? At what point is …
JOG DOG’S SUMMER TASTE ON SNEAKERS
How is it possible that many creative inputs reside inside and outside a relatively small object such as a shoe? …
HOVR AND UNDER ARMOUR’S NEW SNEAKERS
"To amortise v. Tr. [Der. Of death] .- (...) 2. In mechanics, dampen shocks or vibrations." Thus indicates the dictionary. …
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THE WOOLMARK COMPANY AND ADIDAS LAUNCH WOOLMARK PERFORMANCE CHALLENGE
On January 29th, registrations were opened to participate in the Woolmark Performance Challenge. This is a competition created by The …
POLO RALPH LAUREN ‘SNOW BEACH’ COLLECTION IS THE TRIUMPH OF THE 90 YEARS
Nothing has ever been so 90s in the 2000s. Ralph Lauren with his Sport collection, had embraced in 1993 the snowboard that in …
ANDREA POMPILIO AW18/19 WHEN THE PAST MEETS THE PRESENT
A bold move, an uncomplicated message, an energetic slant. No backdrop setting, no big theme. Removed from obvious referenced, the product …
SUMMER MELANCHOLIA: PENCE 1979 SPRING-SUMMER COLLECTION
"Nostalgia is the suffering caused by the unfulfilled desire to return", said the writer Milan Kundera. And what many of …
A JOURNEY THROUGH THE YOUNG PEOPLE OF TOKYO: FASHION, STYLE AND THE MOST COOL BRANDS
From Japan we know stories, legends, figures, therefore paintings and photographs, like the iconic one of Mount Fuji, for example. …
A NEW INTERVIEW WITH FAREWELL FOOTWEAR, BETWEEN NEW MODELS AND EXPERIMENTATION
Novelty is no longer a fundamental aspect in fashion. By now it is repeated too often that everything has already …
ECSMI launches new Parka Down Aosta
If the world of t-shirts, sweatshirts, sneakers is in constant turmoil, there is a sector, that of technical outerwear, which …
SHOPenauer Stores. Shopping in Florence: SOTF.
SOTF is is the acronym of Store Of The Future: it is a sneakers store also specialized in the sale of accessories for men and women. …
ELON MUSK LAUNCHES NEW TRUCK TESLA SEMI
Elon Musk continues to make us dream. The new step is to rethink the freight transport, by applying the electric motor to …
SHOPenauer Stores. Interview with Francesco Galli, Folli Follie e TheDoubleF CEO
Folli Follie retail excellence for Wait has always been absolute reference point: we have always looked at with admiration for …
FROM KIEV: THE EXCLUSIVE INTERVIEW WITH GIBSH’S DESIGNER
He knows what he wants Dimitrij Gibshman, a young Ukrainian fashion designer. He showed it a year ago when he founded …
TREND ALERT A/W17-18: FEATHERS
From the series "sometimes they come back", the feathers have appeared among the most important fashion shows of fashion week …
SUSTAINABLE FASHION: INTERVIEW WITH ECOALF’S FOUNDER JAVIER GOYENECHE
It is certainly not new a fashion brand that seeks a more sustainable approach in terms of production. But it …
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VICTORIUS MINOTAURS: RICCARDO TISCI X NIKE
After teasing the collaboration on Instagram last week, Riccardo Tisci has finally released his new collection with sporting giants NikeLab. The collection, which …
SUPREME AND STONE ISLAND FALL17: UNVEILED THE NEW COLLABORATION
New York retailer Supreme and Italian-based streetwear brand, Stone Island, join forces once again this fall for the release of a limited edition …
INTERVIEW. ECSMI, TO THE FRONTIER OF TECNO-TAILORING MADE IN ITALY.
I met the ECSMI brand, about a year ago and was fascinated by the project. In summary: an all-Italian brand …
BRUNO BORDESE AND VIBRAM: HAPPY BIRTHDAY CARRARMATO!
One has eighty years of life, the other a little over twenty-five. Of career. But both of them do not …
THE GIRL POWER BY ALBERTO GUARDIANI
There was a time when feminism was considered as something wrong. But now that time has surely passed as evidenced by …
NEW HORIZONS: FROM WHITE PRESS CONFERENCE
The White press conference was held on Thursday 7 September at Milan's Municipality for the edition that will be inaugurated …
ECSMI LAUNCHES ITS COLLECTION OF LUXURY CITY WEAR
For lovers of technical clothing, thought (also) for everyday use, for brand lovers like The North Face, or rather Herno, …
NAPAPIJRI. JACKETS RAINFOREST AND SKIDOO. 2 ICONS ALWAYS MORE IN FASHION.
Temperatures begin to fall in these days and many of us start thinking that maybe they need a new jacket …
WINTER TIPS: THE SNEAKERS ACCORDING TO JOG DOG
Technology and aesthetics. No, it's not a new artifact designed by Apple or an important interior designer, it's rather the …
NEW ADIDAS ULTRABOOST LACELESS, THE FIRST HI PERFORMANCE RUNNING SHOE WITHOUT LACES
Sì, l'effetto WOW è assicurato al primo colpo d'occhio, di fronte alle nuovissime Adidas Ultraboost Laceless. Un design che mi …
CHRISTOPHER RÆBURN COLLABORATES WITH EXKITE FOR ITS S/S 2018 COLLECTION
The collection that Exkite has designed in collaboration with Christopher Ræburn was presented in London during the June fashion week. The Italian brand, which …
FROM PARIS: LE FLOW ARTISANAL SNEAKERS
Mania. Fashion. Current. So many words that more or less mean the same thing: following a flow, a system, a …
ONLINE ON SHOPENAUER: EMILIO PUCCI’S SNEAKERS
Emilio Pucci celebrates the cosmopolitan luxury sportswear by introducing "Sneakers of the World", a limited edition of 11 variations of …
FASHIONABLE BASKET: UNDER ARMOUR’S CURRY 3 MODEL
Technology and style. High performance for a sophisticated look. Among the many shoes that are being talked about during this …
RUNNING SUMMER: SUN68 SHOES
When we see some sneakers, and then even racing shoes, in shop windows we always think about the technology that …
MARCELO BURLON X KAPA COLLECTION
Marcelo Burlon County of Milan signs with Kappa, a sportswear brand based in Turin, a capsule collection, that will be available in selected …
BETWEEN CONFORT AND PERFORMANCE: PIJAMA LAUNCHES ITS FIRST UNISEX SHOES
From soft-cases for macbook, ipad and iphone to shoes. Two seemingly distant worlds, but never as indispensable today. And it …
DESIGN AND CRAFTS: TRAKATAN SPRING – SUMMER 2017
Dot to do. Ie: "connect the dots and get out of the box". It is from this crossword classic that …
SUEDE TRADITION: PUMA’S OPTICAL COLLECTION
An icon that reinvents itself, that read again itself in the contemporary space. It is the modus operandi used by …
FROM THE UADI RUM TO NEW YORK FASHION WEEK. NICHOLAS K S/S 2017
Geography as a story, evidence of worlds, some real, others result of the creativity of the authors, who tells them. …
BACK TOGETHER: DR. MARTENS FOR STÜSSY
Three is considered the perfect number, a good luck charm, an amulet useful to overcome obstacles, challenges, competitions. And maybe …
TREND: FROM ADIDAS TO NEW CULT BRAND LIKE WONLY, TECHNICAL RUNNING IS EXPLODING IN FASHION
Here is a trend in place, of which you all have already noticed. But now it is taking very important …
WAIT @ PITTI 90: UMBRO X HOUSE OF HOLLAND
Umbro is an English brand that for the general public is synonymous with sportswear. Yet Umbro for several years, is …
WAIT @ PITTI 90: NAIS
Nais, brand under the umbrella of Minimarket, shall be directed towards a very clear identity: active sportswear, quality and cleanliness …
SARTORIAL IRONY. INTERVIEW WITH MATTEO LAMANDINI
There are stories apparently already written . All, we do not know how, is decided. But every so often it happens that …
COOL, ALWAYS. COMPTOIR DES COTONNIERS F/W 2016.17
Live. Savor the days, the faces and the streets that surround us. A difficult exercise to be carried out today …
CONSTANT MUTATION. WHAT WE WILL SEE AT WHITE’S NEXT EDITION
Change is often good, especially when the atmosphere is saturated, stale. But you must do it wisely, being able to …
THE INTERVIEW. CONCRETE, ITALIAN STREETWEAR SMELLS OF METROPOLIS
A few weeks ago Concrete brand entered Wait Order, our online showroom. As a number of emerging brands that are becoming …
FASHION APRIL FOOLS: FROM MARK ZUCKERBERG X H&M TO NIKE X ADIDAS
Zuckerberg x H&M April fool is great. But why he inventor of Facebook always wears the same, gray t-shirt and light …
NEW TALENTS. ABU DHABI FASHION SUSTAINABILITY EXPERIENCE, DAY 1
Environment, eco-sustainability and fashion. Three popular words that in Abu Dhabi have seen join, with the same goal, namely to …
MAX COZZI X WAIT MAGAZINE X SUPERFLY DELUXE. BLACK AND WHITE EVOLUTION
Wait again in collaboration with young talents. This shooting was carried out by Wait in collaboration with the young and talented …
DROLL, NEW COLLECTION ss 2016 COLLECTION AVAILABLE ON WAITORDER ONLINE SHOWROOM
Droll, pure avant-garde made in Italy. For the second season we are proud to present on our online showroom Wait Order a …
DIALOGUE AND IDENTITY: FRANCESCA LIBERATORE AUTUNNO-INVERNO 2016.17
Deciphering the contents of a fashion show can be very easy or very complicated. Often we are faced with no …
BACKPACK MANIA: PREMIATA SHOWS “CHATWIN”
Catch the current fashion trends in a field, one of the accessories, it is not always easy: the risk is …
SUPREME THE FULL COLLECTION SS 2016 AND OUR FAVOURITE PIECES
Ladies and gentlemen here is the new ss16 collection from Supreme at its full. In the gallery you will find all …
PQ BY RON ARAD. 3D PRINTED SUNGLASSES THAT REVOLUTIONIZE OPTICAL
Difficult when it comes to sunglasses, you can really tell something new, or even innovative. This time we find ourselves in …
NIKE TECH KNIT COLLECTION. FEATURED BY LEBRON JAMES
Here is the expected Nike Tech Knit pack. After the Christmas holidays, and the after-effects of revelry, it begins to glimpse …
NIKE AIR FORCE 1 NOW IN METAL GOLD COLOR
A historical model that needs no introduction. From time immemorial among the top-selling Nike, but at least 3 years back …
WHITE MILANO: THE DAY AFTER
A success. So is summarized the last White Milano's "three days" ended yesterday with dizzying numbers: thanks to the inclusion of …
JACKET MANIA: ESEMPLARE SPRING/SUMMER 2016
Ergonomic sleeves, laser cutting and a new silhouette. These details sum up Esemplare's spring/summer 2016 collection. This made in Italy brand …
NIKE X STONE ISLAND COLLABO: SNEAKERS + WINDRUNNER
It 'an exciting and unprecedented collaboration that between Nike and Stone Island. The sportswear giant and the Italian brand that …
SUPERLEGGERO: FROM CYCLING TO FASHION AND BACK
There are few sports that can express through movement a certain elegance, cycling is one of these. This may have …
DYNAMIC AND CHIC FASHION. INTERVIEW WITH VIVIANA MORI
Can bon-ton be fashionable? In an age where it is all about sneakers and, in general, sports-wear is hard to …
NIKE LUNARGLIDE 7 SEQUOIA – GREEN STRIKE
Nike LunarGlide 7 Sequoia - Green Strike born to run but, as often happened with many other models (Flyknit Lunar or Free …
WAIT LAUNCHED A ‘MICHELIN GUIDE’ OF THE BEST ITALIAN STORES CALLED ‘THE WAIT SHOP LIST’
Already for many years aWait Magazine, with its more than 500 stores selected, it includes a list of the best …
EXCLUSIVE INTERVIEW WITH SUSANA TRAÇA: AFRICAN SPIRIT AND ITALIAN KNOW-HOW
Positive globalization. A cultural melting pot, an exchange of know-how between Italian craftsmanship and African spirit. This is the Susana …
ADIDAS PRESENTS FUTURECRAFT 3D, A SOLE BORN FROM 3D PRINTER
When we present for the first time the Boost technology developed by Adidas, we could not think that a new generation of sports …
SAPOPA: TAILORED AND MADE IN ITALY ACTIVE-WEAR
Elegance, tailoring and active-wear can live together? This is the question that lingers for a few seasons on the catwalks …
EXCLUSIVE: THE FIRST INTERVIEW WITH THE DUO FOUNDER OF LE VILLAGE
Not every day you get to know people that are humble, optimistic and with clear ideas in mind. Matteo Caparrini …
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men's shoes
men's shoes
new talents
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women's shoes
PILLS FROM SUPER & WHITE MILANO: FESSURA SHOES
For 10 years Fessurat Italian brand of trendy shoes for us is an extraordinary idea, destined to explode sooner or …
CALLENS: WHEN PHILOSOPHY OF LIFE BECOMES STYLE. INTERVIEW WITH CLAIRE-ANNE STROLL FOUNDER OF THE BRAND
Minimal. It is a complex and sometimes abstract issue on which is often easy to be trivial or do big slips. When …
PREVIEW WHITE SEPTEMBER 2015
September is fashion's month. September is the White's month. The most important trade show for this sector in Italy. A …
EXCLUSIVE: THE FIRST MAN’S SHOES LINE, BARCELÓ HOMME, SIGNED PALOMA BARCELÓ.
A man with a gipsy style is strolling relaxed in a chaotic metropolis. This is, at first glance, the photograph …
MARTA ZAMPOLINI. INTERVIEW WITH A GREAT TALENT TODAY LANDED ON WAIT ORDER.
Since a few weeks Wait Order is proud to have among its designers a new name. Marta Zampolini Wait team feasts …
GIORGIO BRATO, BACKPACK-BAG FW 2015-16 WASHED LEATHER AND AMAZING DESIGN
Giorgio Brato è stato sempre citato da Wait per la bellezza delle sue giacche in pelle lavata. Ma oggi scopriamo, …
MARY KATRANTZOU X ADIDAS EXCLUSIVE PRESENTATION IN MILAN
When a thing works out just brilliantly the first time, why not repeat or better, evolve, in something even greater? Seems …
ADIDAS ULTRA BOOST J&D SPECIAL EDITION
Ultra Boost is now the spearhead of the collection of Adidas running. Boost technology, already launched in 2013 is a sole consists of …
NIKE SOCK DART ‘INDEPENDENCE DAY’
The Nike Sock Dart is one of those shoes about what Nike is a master. Those shoes that fit like a glove, extremely …
SUN68: A POLKA DOTS SUMMER
Sporty, practical and elegantly ironic. This is the woman who SUN68 chose as muse for the spring summer 2015. Cotton fabric …
ADIDAS AND PALACE POP OUT PRO PRIMEKNIT AND PRO TRAINER
Give to Caesar what is Caesar's, the revolution that we predicted in not suspicions times came true now. Adidas has responded blow …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
