Lidl still makes space in the world of the fashion system: the conquest of Nike is another goal achieved
After becoming the subject of countless rumors, studies and as many viral memes, Lidl continues to make its way into …
After becoming the subject of countless rumors, studies and as many viral memes, Lidl continues to make its way into …
Pleasures x Guess is the new collaboration for SS21 with a tribute to one of the queens of the 90s, …
To end up under our magnifying glass, dear readers of Wait, is this time James Merry. For those who do …
An eyewear collection with a retro flavor. For spring 2021, Marine Serre has collaborated with the Korean brand Gentle Monster to …
During the performance, The Weeknd wore a Matthew Williams-designed and hand-tailored suit. The Weeknd was the star of yesterday's Superbowl halftime …
Valentine’s Day is just around the corner and at Wait we thought of creating a list for gifts! Whether you are …
If we think about February, the first thing that comes to our mind is that we'll probably have to come …
Paloma Elsesser, plus-size model, and the stars of today’s world of Tik Tok and Instagram, are the new protagonists of …
A few months ago I ran into a Swiss university professor, he was teaching architecture and speaking, more and less …
I have nothing to wear. Our favorite phrase when we are getting ready to go out in the morning, in the …
80s and 90s broke down stereotypes about streetwear and, since it was a cult for a few people, it entered …
The first thing you hear is techno. The second thing you see are quick steps, but they don't touch the ground. …
Often in Streetwear fashion nostalgia for the 90s is felt and revealed as in this printed t-shirt proposed by the …
After communicating the arrival of the first Air Force 1 Shadow "Pixel" in black with an iridescent swoosh, Nike announces …
Kanye West definitely knows how to drive men and women crazy and with these sneakers in collaboration with Adidas he …
For those who are obsessed with it, for those who read it every day, for those who consult it in …
When sneakers are worn by sculptures Asics presents the second collaboration with the Seoul IAB Studio. The crew, founded by Korean …
The next step in sustainable luxury? In a word Re-Nylon. A fabric infinitely regenerated without loss of quality with Prada becomes the …
The umpteenth ex seems to be knocking on our door again ... This flashback arrives exactly as we left it …
Extreme hybrid and able to overcome any possible aesthetic and practical judgment. It is in these terms that we want to …
From the most erotic magazine in the world to a red jacket, it's a short step ... How are you wondering? Soulland …
Naomi Osaka is the new very young brand ambassador for Louis Vuitton, chosen by the creative director of the maison …
"Stay active" with Saint Laurent. While many have not been able to train in the gym for months now, Saint Laurent …
Who The Fuck Is Andrea Pompilio? Only a few days left until the release of Andrea Pompilio's Spring Summer 2021 collection …
I met Licia a few years ago, and I was immediately struck by her personality: kind, sunny, but above all …
Pokémon remain an evergreen theme and fashion houses are 'dusting off' it to give a new appeal to their 2021 …
A partnership that celebrates creativity and legacy in sport. It was 2018 when Jerry Lorenzo announced the first collaboration between Fear …
A definitive encounter between luxury and sportswear, the Balenciaga yellow fluo sweatshirt is a bold tribute to the world’s most …
Nike experiments with the NDSTRKT reinforcement system on the Air Force 1. The Air Force 1, the sportswear silhouette par excellence, …
Every day we are called to go into battle, face it with this C.P. Company jacket that takes up the …
The unspoiled natural landscapes and historic sun-kissed farms, typical of the Salento landscape, are the protagonists of this editorial in …
Today we would like to introduce Alessandro Vigilante, designer and founder of his emerging brand. Alessandro is establishing himself in the fashion …
The board of directors of Moncler said yes to the plan of aggregation of Sportwears Company, company that holds stone …
Stress choice for the perfect gift? Don’t worry! Wait will take care of it this year! A list of hyper …
Stress choice for the perfect gift? Don’t worry! Wait will take care of it this year! A list of hyper …
Virgil Abloh imagines the future of fashion in the year that will mark Louis Vuitton's 200th anniversary. The Louis Vuitton 2054 project, …
Martina Socrate tells us how TikTok has transformed from a pure moment of leisure to work. We had a chat with …
Winter has always been a problem, at least for many fashionistas it certainly is: the wardrobe is halved, no t-shirts, …
DHL, by now, is no longer a brand foreign to the world of fashion. And after Vetements, here he is …
Immediatamente riconoscibili, queste sneakers by Off-White™ sono la scarpa perfetta per un look pratico ed eccentrico. Scritte ben in vista e …
The English fashion house launches a charity project together with Marcus Rashford, striker of Manchester United, for the fight against …
Once again Balenciaga reinvents itself and reinvents one of its most famous sneaker models, presented with the pring summer 2020 …
Cardi B., the famous American rapper and singer-songwriter, is back on the scene and this time not musical. In fact, …
What is sensual? This is explained by a lingerie brand 100% "British": Bluebella SEX, a magic word, cause of many, too many arguments. Talking …
We had a chat with Angelica Oprandi, one of the two founders of a Made in Italy knitwear brand, Mirella …
In 2018, New York Magazine and The Cut magazine had already started talking about a new trend that was exploding …
Nike's ACG line elevates the label to the world of the most extreme technicality. The ACG collections are able to …
Welcome back Nineties! The return to the 90’s is definitely one of the most fashionable trends of the moment. Between …
Mango, fast fashion titan,decided to adapt to the pandemic, diversifying its portfolio of products with a line of activewear! Yes, girls... here …
About three years ago, Matthew M Williams (Creative Director of ALYX Studio and Givenchy), had started his first collaboration with …
We chatted with Pietro Migliucci, a designer from Campania who launched a sustainable brand in 2019, Modus Vivendi, today renamed …
Balenciaga has collaborated with Vibram for the "Toe" collection! The Toe collection will soon be available for purchase... but it’s not the …
Do not change a winning team! Continue the iconic collaboration between Fred Perry and Nicholas Delay to discover the subcultures …
Oversized volumes and graphic and material experiments are the key points of the new down jackets of the Bacon brand. Bacon …
Supreme has officially unveiled the images and the release date of the new Nike Air Max Plus! The Nike Air Max Plus …
Under the artistic direction of Virgil Abloh, Louis Vuitton has unveiled the capsule collection in collaboration with NBA, National Basketball Association! Louis …
The collaboration between The North Face and Maison Margiela is finally available! When two brands like The North Face and Maison Margiela come …
Fondazione Prada, famous for being one of the most up-to-date foundations in the field of contemporary and emerging artists, hosts …
Not even a week after the drop dedicated to Stephen Lawrence, Palace has unveiled the lookbook of the winter 2020 …
What object will we never get tired of? That object that will not end up being forgotten in some shelf full …
Ugly object, son of a Frankestainian fusion, or stroke of genius? This Reebok release that has surfaced online on the …
If you are looking for a new white sneaker to wear every day, the Manhattan by Acne Studios is the shoe for …
The vision of the fashion system through the eyes of the young designer who challenges and creates future trends. KASS is …
Palace has finally unveiled the Fall 2020 lookbook, highlighting the key items of the next season. The lookbook, shot by Angelo Pennetta, is made …
Vans pays tribute to its Californian origins, collaborating with Hoffman California Fabrics! The collection includes 4 sneakers among the iconic models …
The Californian brand John Elliott returns to collaborate with Suicoke, which offers two of its most popular sandal models: TONO …
"Portrait of an artist" is the name of the new Dior Men's collection in collaboration with the Ghanaian artist Amoako Boafo. Dior …
The new collection for summer 2020 by Levi’s x Peanuts is really not to be missed! Young and lively streetwear garments …
We had an interesting conversation with Ieva and Magda, the founders of Aequem, a sustainable fashion e-commerce . Take a …
Here are the first images in preview of the new Nike Air Max Goadome in collaboration with Supreme. The collaboration between Nike and …
Dior Haute Couture this year is presented with the video of an exceptional director: Matteo Garrone. Dream dresses immersed in an equally dreamy …
The beginning of a new generation of midsoles With Mizuno Energy let's talk about innovation. An innovation …
By now you have come to the sad conclusion that finding the vintage Levi's of your size is a bit …
Emili Sindlev is a Danish-born freelance stylist and Instagram influencer. The Carrie Bradshaw 2020 style, always colorful and original, is one …
The first drop from Mike Tyson’s collection for Chinatown Market is coming! The Instagram of Chinatown Market exploded after the publication of …
After the success of their first collaboration the danish designer Cecilie Bahnsen and the japanese street style brand Suicoke gave ti …
The new Nike ISPA "Overreact" are really unique: the Swoosh like we had never seen before! In two different colors, one …
Wait! selects for you three Korean brands to keep an eye on. The K factor is making itself felt in many …
Wait tonight is our new column dedicated to the discovery of exclusive places, today we talk about The Doping Club in Milano! Five …
Apple presented two new features for Airpods Pro: space audio and Auto-Switch. After recently unveiling iOS 14, MacOS, and new emojis …
A 3D rendering reveals the preview of the new Reebok silhouette by Pleasures. After some rumors about a second capsule between Pleasures and Reebok, …
The famous brand of flip flops Havaianas is the main character of a new surprising collaboration between the fashion brand …
Like every Friday, our section S.O.S "Selected On Shopenauer" continues with new and very original outfits for him and for …
Gucci looks to the future with a new concept of luxury Summer without travel? Do you want to run away and …
We had the opportunity to talk with Elisa and Lucia, the founders of Kimonorain, about behind the scenes, the creative …
We can also pretend that we don't care, but the truth is that wearing one type of clothing rather than …
#FashionNews Giorgio Armani wins the La Moda Veste la Pace award. Giorgio Armani the King of Fashion. Defying Armani only as …
The release of the long-awaited Tie-Dye is upon us. We have already talked about their importance and the impact that is …
Summer is coming and with it the heat and the sunny days. An essential garment for our summer outfits will …
Founded in Paris in 2008, the brand côte&ciel produces practical bags with extravagant design. The mission is to merge the world …
United Standard, for those who don't know it, is a brand that was born in Milan in 2015 by the …
The brand that blends the Wes Anderson aesthetic to the Californian style. Band of Outsiders was born in 2004 as a line of men's …
Tie dye becomes a trend for Spring- Sunmer 2020 and we propose a selection of outfit you can rock using …
The word dream in German translates to traum. Trauma, wound that when we fall asleep reopens and makes us enter …
Starting today, the Eastpak collection will be available in collaboration with boxer and world champion Nicola Adams who celebrates social …
The espadrillas: a footwear that represents the perfect bond between cotton canvas and rope sole. Originally from Basque Country, such a poor …
Photo credits: @hypebeast The collaboration Kiko Kostadinov x ASICS started last year with the very first GESSIRITT sneaker, and today continues with its second …
Nike unveiled the new Nike x Travis Scott Air Max 270 "Cactus Trails". A sneakers with a 90s attitude, the colors …
«The problem cannot be solved on its own but it contains all the elements for its solution, it is necessary …
Rav Matharu is a London-based designer who invented the Clothsurgeon brand founded in 2012. He explores an innovative aesthetic, combining …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.
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