Editors
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Alessia Agus
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Alessia Fazzolari
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Anna Giambelli
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Armida Manna
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Aurora Minio
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Beatrice Panero
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Benedetta De Fazio
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Camilla Bianchi
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Cristiana Avolio
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Cristina Crippa
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Elena Lai
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Elisa Chiaradia
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Erika Nappo
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Francesca Montuschi
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giovanni
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Ilaria Introzzi
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Irene Larussa
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Jacopo M. Golizia
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Jennifer Trovè
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Laura Morone
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Laura Serani
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Luca Ceccarelli
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Luca Cioffi
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Marianna Russo
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Marky -
Marta Colombo
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Oscar Barbini
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Paolo Giustozzi
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Priscilla Cafaggi
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Rachele Lisci
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SHOPenauer Voice
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Silvia Borghi -
Viola Marchesi
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Wait Staff
GIUSEPPE ZANOTTI DESIGN, COLOR BLOCK TRAINERS
Giuseppe Zanotti accostumed us to high quality and glamorous shoes and we can say the same about his sneakers. The …
LONG X DESIGNER DRUGS
The versatile brand Long, one of the best for those seeking minimal graphics and taste a little dark, will work …
Women’s bags: trendy models for S/S 2024
There is an accessory that returns as a protagonist every season, essential for enhancing the figure and making the outfit …
MSCHF reinvents, or rather, overturns the classic Timberland boots!
MSCHF (@mschf)once again takes an icon and reworks it, or rather completely overturns it. With imagination, excess and a lot …
Dialogue between art and fashion – the Renaissance of Ferragamo
Very profound creative paths and exchanges intertwine between art and fashion. Two worlds constantly evolution and contamination that have always …
Christmas tree decorations: ideas, tips and trends
November is, par excellence, the month in which we start to think about the Christmas period with the gifts to …
ETRO: all the iconic bags of the Maison
ETRO is an Italian brand that was born in 1968 as a textile company and since then has maintained a …
Meet the brand: Tu Lizé – military meets romance
Today we at Wait! Fashion met Beatrice Selini and Camilla Lorenzi, cousins from Bergamo, founders and creative directors of Tu …
Schiaparelli: the prêt-à-couture by Daniel Roseberry for FW23
Art and fashion? A combination well known to the wider public, but which still clashes in dealing with everyday life, …
The marvelous world of Louis Vuitton and Yayoi Kusama
For Louis Vuitton 2023 is all about color and timeless beauty. The collaboration between the Japanese artist, Yayoi Kusama, and the French …
The creativity between rules and flair
In an ongoing debate on creativity, one still wonders how many forms and expressions of it exist. The answer cannot …
Kanye West: genius and recklessness?
Genius and recklessness? Perhaps, now, it would be more correct to reformulate this mutable binomial, dividing the words, already of …
The names of London Fashion Week that we don’t hear enough about
Contrasting, haughty, sometimes unscrupulous: London is the home of pure experimentation made of creation and mystification of the concept of …
The best of Paris Couture Week
Some consider the haute couture the occasion to display the know how of the ateliers, while others think that it …
BIG AND FLORENCE SHOWROOM presents: COTAZUR women’s beachwear with an Italian DNA that sets the trend
The world of beachwear, especially the female one, has always represented a fascinating world for us, in some ways mysterious. …
BIG AND FLORENCE SHOWROOM presents: STR * HYPE the new brand of ecological sneakers that are candidates for the next MUST HAVE
Those who follow this site know well that I rarely break down and put my 'virtual' face to endorse a …
BIG AND FIRENZE SHOWROOM presents: Nineinthemorning, from trousers to total look, here is one of the cult brands of the moment
BIG AND FLORENCE SHOWROOM presents: NINEINTHEMORNING. The Florentine showroom very dear toWait Fashion led by the spouses Gianmaria Brini and Cristiana Andreoli, …
Luxury upcycling
The term upcycling is often associated with recycling but, in reality, they have different meanings. It was coined in 1994 …
Gavor: fashion beyond appearance
«Gavor was born to express themselves and their own body with freedom and personality.» This is the first sentence that can …
KUON: beautiful things remain beautiful
KUON is a Japanese brand created by Shinichiro Ishibashi. After the apprenticeship with an established tailor in Tokyo, the designer worked …
The come back of Punk aesthetic
Born in London in the end of the 70s, Punk Style is about to come back to our wardrobe. Pins, chains, …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: …
Crazy for WACKO MARIA’s shirts
Founded in 2005 by former J-League soccer players Keiji Ishizuka and Atsuhiko Mori, WACKO MARIA is a Japanese brand known …
The Best Air Jordan 4 of all times
2021 was the year of the Air Jordan 4, a silhouette designed by Tinker Hatfield in 1988 and first released …
Jacquemus collaborates with Nike
A new collaboration between a luxury and a sportswear brand is coming. Simon Porte Jacquemus announced the partnership between his brand …
Golden Goose’s sneakers turn sustainable: Yatay Model 1B
The iconic white sneaker is realized following principles of sustainability and low impact on the planet. Golden Goose presents “Sneaker …
New Releases: Maison Margiela x Reebok
It is not the first collaboration among Margiela and Reebok, that even if they seem to be an extremely distant …
Biker jacket: a timeless classic
As every year also during this spring the climate loves to change! You go from hot mornings to cool evenings …
Santart: art is a jewel
Santart is a Made in Italy artisan brand born from the creative minds of Maria Ricco and Moreno De Lauri, two …
New release: Yeezy 500 Granite
A new release in the sneakers world: the Yeezy 500 Granite. They have been posted by the instagram sneaker insider @jjosepph15 …
Kristin Mallison and the art of upholstery
During the day she works in a company that produces custom-made curtains but in her free time she uses fabrics …
SHOE opens its first flagship store in Milan
Situated in the middle of Brera district, SHOE opens its first flagship store in Milan. The brand, with its over …
Eco and Cool. Wait Fashion presents: the blog Impercfect Idealist and the brands Stan Clothing e An Erin
Here we are again with a new appointment with Eco and Cool, the column that teaches you how to be …
Thom Browne and his FW22-23 collection between couture and toys
Among the dresses worn by the stars during the Met Gala 2022 to attract our attention were definitely those signed …
Dior’s pre-fall 22 fashion show in Seoul
What happens when a maison with a solid heritage such as Dior meets Korean street style? Dior staged the pre-fall 2022 …
Ibrahim Kamara is the new Art and Image director of Off-White
A few days ago we wondered who would be the best possible substitute for Virgil Abloh in the artistic direction …
The must-have New Balance 550
Among the must-have sneakers of 2022 are surely included the New Balance. The Boston brand is part of the world …
Will Jerry Lorenzo be Virgil Abloh’s heir to Louis Vuitton?
After the tragic loss of the creative genius behind Off-White, Virgil Abloh, many wondered who would be able to carry …
The best outfits of the first weekend of Coachella
It was 2019 when Billie Eilish performed on the Coachella stage for the first time, bringing her style characterized by …
“Bridesmaids”: Vera Wang gives a dream to the wedding guests
When it comes to bridal fashion, mentioning Vera Wang is a must. Since her beginnings, the American designer has allowed …
Guide to the perfect bikinis for summer 2022
The Easter holidays are behind us and we feel that the warmer season is approaching: the air is changing, the …
Barbara Ségal: when fashion becomes art
There are many cases in which fashion designers have been inspired by the artists, but what is the result when …
The return of the teeth gems
Miniskirts and low waist are not the only trends to have made a great return directly from the 2000s, during …
The air Jordan 5 by Dj Khaled are coming
Pastel colors will be among the trends of this Spring and Dj Khaled knows it! The producer has always been a …
Tadashi Kawamata’s nests arrive in Milan: what’s the message behind them?
We didn't had to wait a lot for spring to come back. In Milan Flowers are blossoming, as there doing …
Bags: trends for spring/summer 2022
Have you ever thought about holding an half-moon on your wrist? This bag will become a dream for those who …
MSCHF has been sued (again), this time by Vans
We talked just yesterday in this article about the similarity between the latest sneakers made by the brand MSCHF and …
Spring 2022 trend: the trench coat
In fashion, it’s known, trends repeat themselves cyclically. For Spring 2022 it is the turn of the trench coat, timeless …
Vans: 3 luxury proposals inspired by the brand
The Vans brand, founded in 1966, became a landmark in footwear and its skateboarding sneakers are not only loved by …
The Air Jordan 1 Low “Homage” are coming
June will start with a bang! The first day of the month Jordan will release a new colorway of the …
LOEWE x Spirited Away: a capsule collection we never really forget
"Once you've met someone you never really forget them. It just takes a while for your memories to return" This is …
Sororité: the vintage lingerie most loved by stars
Sororité Vintage was born as an online shop of vintage lingerie with luxury selections ranging from the Dior’s white lace …
Fantabody: discover the SS22 collection
Summer is coming! Are you ready for swimsuit season? Fantabody, the Made in Italy brand founded by Carolina Amoretti, launched …
A successuful marriage: Malone Souliers X Bridgerton
Malone Soulier is a French brand, which has made handcrafted shoes its leading product, has recently collaborated with Bridgerton, the …
N°21 creates two capsule collections with Nensi Dojaka and Alfredo Cortese from AC9
Alessandro Dell’Acqua, creative director of N21, has faith in new generations and has released two capsule collections in collaboration with …
Ruve: the brand that wants to change beauty standards
Women, art and sound are the key words to describe the French brand Ruve, born from a group of friends …
Louis Vuitton Manufactures: behind the scenes of Vuitton world
Louis Vuitton Manufactures, published by Assouline: it is a book that tells about ateliers and artisans, opens a door to …
Jiyong Kim and the sun-fading technique
The designer from South Korea Jiyong Kim has worked for luxury brands such as Lemaire, Mihara Yasuhiro and Louis Vuitton, …
Iris Apfel x H&M: the collection is sold-out already
The collection of H&M in collaboration with Iris Apfel released on 31 March 2022 is already sold-out. This is another success …
CCP Drip Shoes: luxury that breaks the mold
Carol Christian Poell's hand has always been known for going beyond the limits imposed by conventional fashion. What a better …
Y/Project’s Spring/Summer 22 collection
Y/Project’s Spring Summer 22 collection presents a sophisticated variety of shapes and silhouettes. Glenn Martens’ design focuses on the construction …
The”Ugly Shoes”: a new trend and what they really are
Among the footwear news, a new trend is emerging: the ugly shoes. But what are they really? Ugly shoes are a …
Saucony Originals’ collaboration with COLIAC
The Saucony Jazz Court, launched for the first time in 2021 and immediately became a must-have, is re-interpreted in collaboration with …
Crazy heels
Shoes, it’s known, are never enough. The right choice of footwear is fundamental to make fashionable even the most simple …
Dyson Zone: new headphones of Dyson.
Dyson never fails to amaze, the well-known English company is quite well known in the field of household appliances: products …
Is Kanye right again? The new full knit sneaker by Givenchy seems to prove it
Do you remember our article from a couple of weeks ago? We talked about how the YEEZY Foam Runner designed …
The return of the Air Max 1 Big Bubble
Nike will put on the market the Air Max 1 in the colorway "Big Bubble", bringing back to life a …
Begonia: Kith’s Capsule Collection
The Spring 2022 collection released by Kith on 11th February has a really wide assortment of products. To attract our …
Return to 2000’s. Fila x VR46
A hymn to free spirit, friendship and sport is the FILA collection, which joins the VR46 Riders Academy, founded by …
The trend of the early 2000s miniskirt
Low rise and super short... this is how to describe the most popular skirt for next season. The trend of the …
Discover VISVIM SPORT line
VISVIM is a Japanese label founded by Hiroki Nakamura in 2001. The brand is based in Tokyo, and has stores …
Monigotchi: the video game becomes an accessory
Do you remember Tamagotchi? For the younger generation, or for those who simply don’t remember, it was a Japanese portable …
Lemaire FW22
Lemaire is the personal project created in 1991 by the French designer Christophe Lemaire, who, in the meantime, worked with …
Adidas x Fear of God: what to expect from their collaboration
During these days became viral on the web a photo showing a Triple S Balenciaga sneaker, revisited with the addition …
New FW22 collection by ERL
We already introduced ERL, an American brand created by Eli Russell Linnetz, in this article published on 24th November 2020. If …
5 pairs of Nike Dunk Low coming in March 2022
Among footwear lovers, one of the most popular silhouettes at the moment is that of Nike Dunk. Especially the low …
Ralph Lauren exclusively for HBCU
Ralph Lauren is famous among luxury brands for bringing to the stage through the fashion pieces of American history. The new …
Interview to DADAMAX: unique pieces made even more unique
DADAMAX is a unique upcycling brand, born in 2016 from the creative idea of Dafne Maio. The items available on her website, …
Formy Studio’s growth
We already mentioned Domenico Formichetti in this article in 2020, but his brand Formy Studio has grown so much in …
La Galerie Dior
Number 11 bis of Rue Francois houses the Dior “Galerie”: a white marble staircase allows you to pass through a …
Dolce e Gabbana Sunrise collection
Dolce and Gabbana have an unmistakable style, their prints and designs as well as the silhouettes of the dresses are …
Kanye West was right
Almost two years have passed by since Kanye West statements, made during the episode of the podcast "The Joe Rogan …
Craig Green, new collection for Moncler
Craig Green and Moncler arrive at their sixth collaboration. Details of this renewed union between the Italian-French maison and the …
Special Edition signed Dapper Dan x Gap
Dapper Dan is one of the most famous New York stylists thanks to his introduction, in the world of high …
Dior reopens its first boutique
After two years of renovating, Dior brings back to life the first boutique of the designer who gave life and …
Discover Bottega Veneta’s Plat
Bottega Veneta created a sneaker that offers the elegance of luxury and the comfort of casual style. The Plat by Bottega …
Valentino and Pantone collaboration in the FW22-23 collection
Out of 81 looks, 48 are characterized by total pink shades. What else could be expected from the Valentino fall/winter …
Balenciaga’s tribute to Ukraine
We’ve talked a lot about Balenciaga lately. Both for the highly anticipated show that was held yesterday, Sunday, March 6, …
Balenciaga invites to its next show with an Iphone 6
Demna Gvasalia is already known for his ways of thinking outside the box and even this time he did not …
Yeezy x Gap x Balenciaga is out
YEEZY returns with a new collaboration with the brand Gap. They already worked together last summer, and this time also …
IUTER and Slam Jam together for Milan
IUTER and Slam Jam are collaborating on a project that aims to put a light on the most interesting, and …
The first Armani Exchange store in Italy opens in Milan
Armani Exchange debuts in Italy opening a store in Milan. The brand, launched in 1991 in New York, has finally arrived …
Launched in 2005, Wait Fashion is the first Italian web magazine focused on fashion, urbanwear and contemporary culture.
Always looking for new talents and trends in the fields of fashion, streetstyle, art and music, today Wait Fashion evolves into a modern platform that can represent a real lifestyle for those who want to discover the best of contemporary world.Recent Posts
