Curiosity: this is the feeling that stirs the new digital campaign of PRADA for the SS20 #PRADALINEAROSSA.
The Brand teaches us that we must “read between the lines” and it does so by establishing a direct connection with the consumer, through a cryptic and universal language: the Morse Code.
The alternation of dots and lines in endless combinations is inserted in the historical red line with a simplified sequence that reveals to the enthusiasts the details of the garments.
Thus each line takes on a different meaning and passes from being a strong distinctive trait to something even more amazing: a means of communication, which is then what distinguishes us as human beings.
The choice of the Morse Code is not accidental, but rather consistent with the collection, inspired by military uniforms, and not only!
There is contamination: the sporting world of skiing and snowboarding merge with that Street Urban.
The details are the result of an equally long process of research and experimentation, for a genderless look.
The objective of the campaign is to communicate in an alternative way the technologically revolutionary fabrics used for the realization of garments.
The Saharan jacket with huge three-dimensional pockets is available in thermo-welded technical canvas, making it light and able to accompany the body in its movements.
The use of heat-welded seams increases the weather resistance and the garment is weightless.
An ultra-light Nylon is used, also used for Bucket hats and Belt bags accessories.
Important contrast of volumes and cuts, as well as mesh inserts, laces, straps, and hinges, which have both practical and decorative utility.
Everything is designed to be in harmony with those who wear it and to facilitate its movement, but with an elitist style and out of the ordinary.
The predominant colors are khaki, blue, lilac, pink, graphic black, white and yellow chrome, and of course red.
A collection full of new stylistic codes and more!
Prada wants to connect and communicate with us through a language that knows well: that of fashion.
In case you missed it, discover with us the new and super colorful sneakers by D.A.T.E.!
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