Fireworks on the horizon. And not for new year, but for the collaboration between Puma and Rihanna, who yesterday announced the signing of a multi-year partnership that will start from 2015 January. Rihanna will become the global ambassador of Puma for the Training woman line and will be the Creative Director of the woman collection, working with the Development Creative Team in order to create and customize iconic models of Puma and create new ones. The unstoppable spirit of Rihanna, her energy and her undeniable talent are a perfect representative for Puma and its values. All fans of the pop star can expect a fresh approach from this partnership, a perfect mix between the strong personality of Rihanna, her love for the sport, her inimitable style and Puma collections.
Rihanna said: “It ‘s great for me to be able to find a brand that celebrates the creativity, innovation and individuality. I could not imagine better partner for collaborate as Creative Director. I’m really happy. ”
Bjørn Gulden, CEO of Puma said enthusiastically: “Signing with Rihanna is a great step for us. Her global profile, her charisma, her personality and her ambitious nature make her the perfect ambassador for our brand. Rihanna is perfectly for Puma values, who always wants to be confident, brave, determined and joyful. We have an important porfolio of testimonial in the world of football, running and motorsport, have found a partner of her value for the world female is really very important. Rihanna was a natural choice for us, we are glad to have her in our team and we look forward to working with her.”
Adam Petrick, Global Brand & Marketing Director for Puma said: “Rihanna is unique. Her personality and her approach to life fully embody our ideal of Puma Woman. We admire her approach to life, her energy and her ability to always be one step ahead in fashion as in style and music. We look forward to our journey together to try to give new energy to women around the world. ”
For more information visit the websites www.puma.com and www.rihannanow.com
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