Puma is not new to collaborations with some of the most talented and intriguing contemporary brands that emerge from the so-called ’emerging’ phase and enter that phase where they are globally recognized as a reference and inspiration point.
This is the case of Han Kjøbenhavn ‘, a Danish brand based in Copenhagen that in recent seasons has always been present at the most important fairs in the sector (see Premium Berlin, Seek, White Show), and that have been present for some seasons in stores more attentive to emerging brands. The brand, among other things, has been able to become a reference point in the eyewear world, with a series of sunglasses that stand out for design and quality and are available in some of the most important optics shops based on product-research.
That said, let’s talk about the new collaboration with Puma.
The collection is based on 2 sneakers models, offered in 2 different colors, in which the clean and functional part of the Scandinavian brand emerges with class.
There is the Trailfox Disco model, which rethinks the classic of Puma, the iconic Disc, adapted to a pure design model that gives a nod to the trail world with its trekking-inspired sole: available in beige and white versions.
The other model is called Vivid: it is a more classic sneaker full of design. The Scandinavian brand has been excellent in rethinking the re-adaptation of another Puma classic technical element: the IGNITE insoles.
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