It is not the first time that we speak of MOA (Master Of Arts) a brand of sneakers that has surprised the experts, with its geometric patterns applied to silhouette that wink to forms already well known.
This time around, however, Moa, launched fireworks. The game is deceptively simple: take some classical forms (running, slip on, Adidas Superstar style) and, turn them on with textures in order to turn them totally and giving them new life and personality.
Deceptively simple, but very difficult. Moa instead, pulls out a handful of potential best-sellers.
1- Look at the power of black and white lines on the style of Superstar. Put it in a window of one of the best Italian shops, many of which already deal with the brand. Imagine how many days can last before it is sold out.
2- Apply the same reasoning with the series in collaboration (Official) with Diabolik.
3- Repeat with the sentences of the films in the series Taxi Driver ‘are you talking to me’ or The Godfather ‘keep your friends close but your enemies closer.’
4- Conclude with the series with some of the most original buildings such as the Centre Pompidou in Paris.
Now you understand why we think that the brand has made a big leap forward?
Info distribution: Blackboard.
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