Pharrell & Chanel officially debut collaboration in 'Akira'-inspired campaign

After making fun of the collection during recent appearances – and in an interview in the latest Harper’s Bazaar release in Korea – Pharrell officially presented his complete collaboration with Chanel.

“Chanel Pharrell”, the captivating name of the collection, presents a series of co-branding details, including embroidery and sequin logos, clothing, shoes and jewelery.
Among the highlights of the collection are the yellow, flared bathrobe, sweatshirts and brightly colored t-shirts. Other key pieces include the range of accessories, which includes oversize shopper bags, “Chanel Pharrell” diamond jewelery and bucket hats. In terms of footwear, the collection includes sneakers with hand-drawn text and doodles, as well as moccasins and cursors with a joint brand.

The collection also refers to a personal anecdote from Pharrell, who had bet with a friend who could never work with Chanel. Having lost this bet, Pharrell printed his answer to his friend on a shirt.

In conjunction with the launch of the collection, Pharrell has made a video behind the scenes of the collection. In the video, the artist discusses the idea of gender fluidity, meeting Karl Lagerfeld and the importance of the number 5 as an influence on the collection. Other video participants discuss the influence of Akira and the motorcycle gangs on the countryside. The collection also blends with Chanel’s “devotion to high fashion and craftsmanship”.

The complete “Chanel Pharrell” collection will be released in Seoul on March 29th, before being distributed worldwide on April 4th.