2 – It must be almost a mono-product . The brand should initially enter the market by offering maximum 2 fits not to totally confuse consumers into a maze of variations.
3 – Must have a nice folder of colors, portable , from the classic blue, blacks , grays, mud until a few more original color but still extremely portable.
4 It should be comfortable and pleasant to wear .
5 – Must be a high quality product, better if made in Italy
6 – It should be well distributed , integrated into a circuit of beautiful shops , whose windows give image and credibility to the product and whose customers do word of mouth.
7 – Must have a small element of recognition , a non- vulgar and not shouted but at the same time that the eye knows how to recognize and store
8- Must provide a good mark to allow shops to choose him instead of another of the many brands on the market.
9 – It must offer a competitive price to the final customer. Out of the hi-fashion gone are the days of jeans for over 200 euro . 89-90 euro would be the ideal price .
10 – The MAGIC effect. I do not know how to explain it is that imponderable factor that contributes to the success of a brand. A mysterious appeal .
Here , by doing this we can say that hypothetical list Pedestrian possesses all the first 9 features (and probably even the tenth ) .
And ‘ trousers that hits immediately fit right most of the season : it has slightly lower horse , without excesses , has a slim leg that narrows further towards the bottom ( in English we say ‘ tapered leg ‘ ) , it is very easy thanks to this thread present in cotton elastane , it is totally made in Italy , has an excellent mark and finally a logo that comes to mind : the silhouette of chess pawn that takes the name pedestrian engraved on buttons and bow leather .
It appears from our survey sales were exceptional , so much so that the company has made several bids production during the season. What really rare ( and unexpected ) for a pair of trousers in his first season , when the product must first be tried by customers, to give time for them to boosting customer loyalty and abandon their usual brand .
In short, he’s also popping the ‘ magic factor ‘ ? We’ll see . Info: www.pedestrianclothing.com
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