P448 is a streetwear and contemporary sneakers brand that bases its key values on authenticity and self-expression.
P448 sneakers brand announces the opening of its first store in Milan, in the Brera District to celebrate its vision and identity of the brand. The boutique will host accessories, men’s and either woman’s collections.
The boutique covers an area of over 80mq and includes four windows on the corner of via Ponte Vetero and via Cusani.
The interior design highlights, the nature and quality of the products creates an urban style environment. In fact, urban and industrial identity is predominant at the entrance, with neon art installations and a floor that evokes street style and urban context.
Born in 2014, the brand is distributed in over 1,500 multibrand stores with a strong concentration on foreign markets and is based on the shared philosophy of “mixing and matching“, such as the metal grid and aluminum as opposed to iridescent surfaces and shiny fabrics.
The use of different materials reflects the experimentation that the same brand applies to its production. Processed glass and dark blue lacquering interrupted by cuts of natural light creates an immersive environment for the customer. Entirely covered with blue mirrors, this space expresses at first sight the strong identity of the brand, evoking the iconic electric blue of P448.
Each P448 sneaker is 100% Made in Italy, made by the best craftsmen with a high attention to quality and comfort.
browse the gallery for a virtual tour of the store!
