Today in building a brand we focus mainly on the economic aspect, on profit. Omogene by Alexis Giannotti goes beyond this vision by offering clothes that are not only marketable but they want to express a lifestyle – inspired by the past – but forward looking. “I like to say that I’m designing for 28 years, because all the things I’ve learned and seen from my birth have influenced my way of thinking and perceiving the world around me. Like a sponge that absorbs liquids draw inspiration from multiple sources”. So Giannotti describes his way of being, then what emerges from its collections.
Omogebe manufactures men’s clothes of high quality where traditional tailoring techniques are combined with the latest technology, offering a fresh idea in the casual and sports-wear. Launched in 2013 Omogene brings inspiration from grounge time, from the nineties: skateboarding, punk music and street art.
A new vision, a new style for the contemporary man.
ph courtesy: press office
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