Virgil Abloh conceived the first capsule that can be purchased on WeChat.
Exclusively for the Chinese market, Off-White has created a capsule collection that can be purchased through the WeChat Mini Program. The partnership includes co-branded clothing and accessories, which combine the famous Arrows graphics with the recognizable aesthetic of the messaging app, represented by prints and graphics.
The star of the capsule will be denim, with the ability to customize your items with paint splatters or laser-cut decorations with a pattern composed of the words Off-White ™ “PATTERN.”
The collection will be sold through Off-White’s WeChat Mini program.
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