Enhance that part of human body that makes us all, without distinction, visually recognizable and unique: the iris. This is the mission that the Milanese brand of eyewear Yobe continues since 2015.
“The iris brings forth emotions and changes itself in relation to our emotions. Our eyewear is to be the setting for the most beautiful picture there is: your eye, your iris”. This is the fundamental concept that underlies Yobe, acronym for “your beautiful eyes”. Born during a dinner between eight friends (Alice, Michele, Gianbattista, Gianmario, Luca, Giovanni, Andrea and Pierluigi), the brand creates unique eyewear for style, colors and quality manufacturing. An example of this triptych is visible in the current summer collection. The sea and its underwater universe with the sun and the warm beaches are the inspiration that led to create model such as You & I, PJ, Susan and the wood collection. A palette of colors and shapes representing the one hand the sun’s rays that link the rocks, on the other hand, the typical shades of the Caribbean seas.
A creative post card that finds its genesis, its showroom and its lab in the Milanese street of irony: Corso di Porta Ticinese 40.
ph courtesy: press office
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