Nike and Doernbecher Freestyle together for children’s health, with a new pair of Air Jordan I

Since 2003, Nike, with the Doernbecher Freestyle program, has raised millions of dollars for OHSU Doernbecher Children’s Hospital, with the aim of protecting the health of children in Oregon.

Every year, hospital doctors and nurses appoint patients aged between 8 and 15 years to attend the Doernbecher Freestyle. The boys, they turn into real designers. They are supported by teams of experienced designers to gather ideas, design together, select materials and suppliers, giving life to the dreams of each individual patient, through sneakers and clothing.

This year’s edition took place virtually and unfortunately the children were unable to come together for the creation of their projects. But Eric Sandy, director of Color Design for Jordan Brand, has taken advantage of the situation in his favor, transforming this sad reality in an occasion to celebrate all the past designers.

“We took it as an opportunity to celebrate previous patient-designers and their inspiring stories, culminating those details in a ‘What The’ design.”

“What The” is the name given to the sneaker that contains 14 different designs, derived from the creations of the past years. The model contains colors, material and patterns very different from each other, but that coexist perfectly in an Air Jordan I, colorful, sprint and character. So much beauty, could only be enclosed in an equally imaginative packing: a custom wooden box with laser engraving.

The first Air Jordan I “What The” Doernbecher, was auctioned at the Virtually Freestyle event on February 25. Sixteen pairs remain and will be auctioned on eBay. Of course, all proceeds from the sale of the sneaker will benefit patients and OHSU Doernbecher staff. Who offers more?

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Posted By

Erika Nappo

Laureata in Fashion Design e aspirante stylist. Innamorata della scrittura e delle parole. Fashion victim dal momento in cui ho indossato le mie prime scarpette Pepè in rosso granata. Credo nel superpotere dell’ascoltare e tutto ciò che non dico, lo scrivo.