If you’ve followed this blog over the last few months, you’ve no doubt heard of Losers, one of the sneaker brand that when we enjoy the most and that we think it might be the real surprise in the coming months.
And like all the sneaker brand that deserves respect came the special collaborations.
What we present today was created in collaboration with Mita Sneakers, the historic store of sneakers Tokyo.
The special edition is called COBALT, and as you can see from the video, named after the name of the color: the model has a perforated suede uppers in shades of blue, while the inside is lined with fabric, lit by splashing manuals of paint. Unfailing characteristic rubber tip.
Will be distributed in only 199 pieces worldwide and in Italy today you can find exclusively by Antonia in Milan.
Born and raised in Japan, always LOSERS is dedicated to the creation of objects inspired by the idea of iki. A concept of beauty and perseverance typically Japanese and it is on this ideology that was born “COBALT”.
The designer behind this brand is called Sneaker Wolf, that is, to all intents and purposes considered a true artist.
The brand, with its shape is inspired by traditional Japanese sandals but it is the whole philosophy that makes fascinating project.
Losers is inspired by the principle of ‘iki’ meaning both beauty as perseverance.
“Iki” / Beauty
An aesthetic ideal rooted in the era Edo. LOSERS expresses the concept typically Japanese “iki” through the sneakers, a truly international product.
“Iki” / Perseverance
The strength to get up and go on, no matter what life forces us to face. Hence also our slogan: “Stick To Your Guns”.
Enjoy the video and the gallery of photos below!
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