When you think about a brand, or better, a company like Minimarket, that within a couple of years has pulled out of the hat not one but five or six brand absolute best-seller on the market (Minimarket, Bet Pet, Mvp , Nais, Oz of the Pack, Zen, CRB) you think about a Italian miracle. Made of snuff, that ability to propose before the others what the market wants. Propose it before, yes, but not too much before … would otherwise not be understood as being too forward.
Fashion is all about timing.
And then the question arises, every season, what will and what will propose Minimarket. Even a little ‘to understand where the market will go.
For this to see and touch the new collection this spring summer, is particularly impressive for those who have seen the birth and growth story.
See the quality of everything. The quality of the product, graphics and even the shots. A set that now has nothing to envy to the best international brands in between streetwear and vanguard.
The taste remains, and can not ‘not that black and white. Worked on cuts and inserts, on modeling over, prints on traits futuristic, with the use of innovative materials such as mesh and polyurethane.
Watching them grow from a cellar, up to these levels almost puts the chills. And being able to build these days, something solid and credible (a series of brand, but also a solid set of flagship store in Franchising) in Italy and even more crazy. At this point I think that the group is really ready for international markets, because it is really now that streetwear in sauce made in Italy, go out there to show that not only in high fashion, we can have our say. Minimaket is there.
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