The first Prada collection in collaboration with Raf Simons was presented in a digital version.
“This is a collection about what Prada means – the concept of Prada. Finding what Prada can mean today, with another perspective, another point of view.” – Miuccia Prada
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Functionality, as explained by Miuccia Prada, is a fundamental element for the construction of her garments together with the strong aesthetic that distinguishes the famous designer.
A few games every now and then, between the prints, the volumes, the colors and the cuts of the dresses give movement to the rigorous collection with neutral tones and clean lines.
A few days before the event, the project in collaboration with Ferdinando Verderi was launched: “Ask #MiucciaPrada and #RafSimons about their first show together.”
After the show, in fact, there was a splendid and inspiring conversation between the two creatives who answered questions from the public.
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Here are some of our favorite looks:
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