MeetTheBrand is a window on the world of emerging and independent brands in Italy. The time of a break from work or the evening appointment you’ve been waiting for, to hear the voices of the founders. Everything you wanted to know about cosmetics and the world of beauty entrepreneurship. A column that stops the hands of time, new discoveries and insights.
Today the MeetTheBrand lounge hosts In Astra, behind which I found Fabiola and Sofia, sisters in life and co-founders in work.
The brand currently offers three artistic fragrances, the result of the professionalism of Sofia, the duo’s perfumer and the passion shared by her sister, Astronomy.
Visualizza questo post su Instagram
I had the pleasure of chatting with Fabiola, to immerse yourself in the world where they weave magical interweaving between fragrances, the cosmos, and the literature that takes its cue.
How and when was your artistic fragrance brand born?
In Astra it saw the light during spring 2020 in full lockdown, but the idea of creating our own perfume brand had already been present for some time. Sofia, my sister, is the perfumer and creator of fragrances. Ever since you started your studies to become a designer perfumer, we always knew that we were going to create our own brand that would identify us.
Do you think the pandemic has somehow affected the birth of your brand? Have you encountered any difficulties or do you think it was helpful?
Sofia and I had already decided to take this path and with the advent of the pandemic, we wondered if it was appropriate to embark on this undertaking. The timing was not the best, we encountered several obstacles that we are still overcoming, but despite everything we continued. It can be said that the pandemic, however, has helped us in some ways, since it has slowed down the routine and allowed us to better ponder the choices to be made.
Visualizza questo post su Instagram
How do astronomy and fragrances meet?
Astronomy and perfumery are the union of our two passions. Sofia, from an early age, has always loved experimenting with fragrances, smelling flowers, developing her artistic and creative side. Astronomy, on the other hand, is a topic that fascinates both of us: we like to observe the sky at night, the constellations, look through the telescope and admire distant galaxies.
Would you tell us how an artistic fragrance is born? Both the moment you start imagining it and the production phase.
An In Astra fragrance is born, first of all, from the in-depth search for a star. We select some characteristics of the latter, in order to translate them olfactively, through the notes. Unlike other brands, storytelling becomes fundamental for us, it is the starting point for developing the fragrance, for deciding the sillage, the olfactory identity and the notes. Once the right expressive key has been found, the formula is then approved and then we move on to production at our partners carefully selected for their competence and savoir faire.
Visualizza questo post su Instagram
What prompted you to take this path and what do you expect from the future?
The passion of both for perfumery and the desire to contribute to the olfactory universe, through original creations that want to convey a positive message. We expect our fragrances to amaze the noses of aficionados and we look forward to continuing to surprise them with our creations.
Do you remember an anecdote from the period in which you embarked on this path that today makes you smile? Would you like to share it with Wait! Fashion readers?
A particular anecdote concerns the cap, the distinctive element of our brand. We looked for inspiration everywhere, we wanted the ideal shape that could translate the brand concept. The cap represents the surface of a star, in particular, we were inspired by an ESA simulation of the Betelgeuse surface.
Visualizza questo post su Instagram
Do you have in mind the release of some new fragrance? And which? If you can reveal it to the readers.
We don’t want to reveal too many details about the new releases. We have some surprises in store during this year. We invite readers to follow us on our social profiles to find out more.
What would you say to those who still don’t know you? What distinguishes the brand in three adjectives?
In Astra it is authentic, emotional and irreverent. It wants to convey new sensations, arousing olfactory curiosity, to those who want to immerse themselves in an interstellar journey.
The Word of the Beauty Editor:
Together with Fabiola, I chose a fragrance to talk about on this occasion, and of the three Mismar it was the chosen one.
Visualizza questo post su Instagram
A woody and earthy fragrance, made sparkling by the note of ginger, evolves over time and caresses the skin like a sea breeze. It is certainly for you you usually appreciate this type of notes, but at the same time you like an imperceptible hint of freshness.
Furthermore, on the online shop, which you find here, you can buy the sample set of the three fragrances, so you can try them all.
The pack is refined, and the cap – of which Fabiola has previously told the origin – embellishes the bottle and the experience itself.
A unique artistic fragrance, like the others in the In Astra line, the result of a young brand that has been able to stand out with its know-how.
____________________
READ ALSO:
