Maison Valentino presents the new sneaker Valentino One Stud during the show of the collection Fall 2021.
In addition, VR technology in collaboration with the social network Snapchat. Browsing through the filters available on the platform, the official profile of Valentino offers the opportunity to virtually wear sneakers and share them with your friends. Certainly not the first to adopt this technology, if at the beginning we were wondering if offering the possibility of wearing sneakers only virtually meant “you can not afford the real ones, you can wear these“, today this thought seems perhaps outdated.
In this way the brand wants to get closer to the new generations and the world of steetwear. Mission accomplished?
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