Louis Vuitton: Virgil Abloh and the “new normal” fashion concept for the pre-fall 2021

Abloh, at first glance, seems to pull the reins of that free and unconventional fashion we are passionate about, to bring us back to a dimension where democracy seems to appropriate his role as head of the Louis Vuitton menswear collections.

A collection where streetwear “seems” to have resized itself in a rigorous style. From a first glance, someone might think of a (new) luxury ferried towards conformity, given the solemn background that also makes the general vision of the collection such. Nonetheless, even the silhouettes are more rigorous and seem to be respectively extraneous to all the collections born from his rise in the maison.

But, as always, it’s the meaning of things and the details that make the difference in any context.

Abloh wants to go beyond stereotypes and has shown it to us with this collection which Abloh defined as “new normal”, with he suggests don’t stop at appearances.

A decidedly liberating message, with which the designer declared his intention to revise the concept of “elite fashion”, especially after a 2020 certainly made up of difficulties, but also of many attempts and new conditions towards total inclusiveness.

Precisely for this reason, in the collection we find many of the aesthetic details “branded” by the creative genius Virgil Abloh, fully understanding the contrast between rebellion and conformity that has always distinguished the designer.

The fabrics are definitely the flagship of the collection, extraneous to ordinary monotony, including monogram fabrics coated on leather and rubber in a 3D version, robust denim and bright colors.

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Priscilla Cafaggi

Priscilla è una fashion editor laureata in storia della moda. Ama il vintage, il minimalismo… in poche parole una persona eclettica. Infatti, se dovesse scegliere due persone per andare a cena fuori sarebbero Jil Sander e Alessandro Michele.