Louis Vuitton and Virgil Abloh open the doors to the Gen Z, selecting the world icons of K-Pop “BTS”.
The news was made official by Louis Vuitton himself, through the Instagram page, where he defines the Korean group “bearers of positive influence”. We all agree that Virgil Abloh has brought an important breath of fresh air to the French maison, bringing the brand to a younger audience several times. The artistic director of declares in fact very enthusiastic about the new partnership:
“I look forward to this wonderful partnership that adds a chapter of modernity to the House, blending luxury with contemporary culture. I look forward to sharing all the exciting projects we’re working on.”
Visualizza questo post su Instagram
The boyband, composed of seven young artists, since its debut in 2013 has conquered the charts of the world music scene. Defined as “pop icons of the 21st century” and with many awards and awards, it is no coincidence that during the Grammy Awards 2021 were nominated Best Pop Duo/Group Performance. Their oriental origins and their success have whet the appetite of various luxury labels such as Dior. But they are not the only ones, recently in fact other luxury fashion houses have made oriental icons bearers of the brand’s values. Maria Grazia Chiuri, Italian pride, and Tiffany have chosen two South Korean stars of the Blackpink group as the faces of the two brands.
Beautiful messages of inclusion between different generations and cultures. We look forward to the successes that will reach the boyband and Louis Vuitton.
____________________
Music that contaminates fashion. Here, all the news.
More from fashion
Loro Piana accused of not paying its indigenous workers in Peru
"Our excellence": this is the value proposition found on Loro Piana's official website under the "viçuna" section. And indeed, how could …
A COLD WALL X Converse
A COLD WALL is a recently born British brand founded in 2005 by the very young designer Samuel Ross. Samuel …
The power of the colour pink: Jacquemus, Valentino, Balenciaga
Thinking about the last season of fashion and to the various marketing campaigns and runway we can find a constant: …
