LOSERS. CULT SNEAKERS INSPIRED BY JAPANESE SANDALS ARRIVED IN EUROPE

Of LOSERS we have already discussed about LOSERS a few months ago as a possible new phenomena in terms of sneakers. A product with a history and a unique concept, and the so-called  ‘killer’ details that makes it recognizable: the V on the toe that matches the design of the traditional Japanese sandals.

We have been some months ago at the official presentation at Inner, Milan we reported here and now finnaly they are available on the market: yes, today LOSERS are distributed with the dropper store carefully selected and Superfly Deluxe is among the first to receive this product at the moment is for true lovers, but we imagine that in one year could become a cult brand known not only to the insiders ( we think a little ‘Golden Goose when esordit market although Losers is priced much more accessible)

Born and raised in Japan, LOSERS, we continually create things that make sense of “iki”. A unique concept of beauty and perseverance of Japan. The strength to get up and get going, whatever life will throw at him. This is the basis of the motto “Stick to your guns” (be faithful to your convictions or plan of action, in spite of the disapproval of others). Unlike many sneakers that have their logo on the side of the shoe, trademark LOSERS is represented by drawing a V on the tip. It resembles the shape of the tip in the traditional Japanese footwear Geta, Zori and Waraji.

Now available on Superfly Deluxe site from 120 €.