LOEWE x Spirited Away: a capsule collection we never really forget

“Once you’ve met someone you never really forget them. It just takes a while for your memories to return”

This is one of the most famous quotes from the award-winning Japanese animated film “Spirited Away”. In order to make an indelible mark on fans’ memory, LOEWE has decided to renew the collaboration with Studio Ghibli, already occurred last year with the successful capsule “My Neighbor Totoro”.

What brings the Spanish luxury fashion house and the Japanese film studio together are definitely the love for craftsmanship and the obsessive attention to details. Just as Hayao Miyazaki, this film’s cartoonist and screenwriter, spent his entire career searching for small details such as references to real places or overly caring for his drawings’ composition, in the same way Jonathan Anderson, current LOEWE creative director, has achieved an international fame thanks to the subtlety of its manufactures. Labor is the founding element of the brand, born in 1846 thanks to a small group of artisans’ commitment to creating leather objects.

Not to be outdone are values such as feminism and strength ascribed to women. LOEWE indeed reached the peak of its success in 1975 with its Amazona bag, created for women who entered the working world for the first time and inspired by female warrior people belonging to Greek mythology. Therefore, Anderson could not refrain from proposing again a collaboration with Studio Ghibli. Spirited Away’s protagonist, as Miyazaki himself states, is nothing more than a little heroine with whom all people, more or less young, can identify. Chihiro is a ten-year-old girl who is suddenly thrown into an “enchanted city” inhabited by witches and spirits from whom she has been deprived of her identity. The dedication to hard work and the strength to face difficulties is therefore yet another reason that prompted LOEWE to create this capsule.

The collection includes ready-to-wear garments such as sweatshirts, T-shirts, shirts or Bermuda shorts, but what makes it an unique example of its kind is certainly the countless amount of accessories, where every detail is carefully taken care of. First of all we can find LOEWE most famous bags, such as Amazona, Puzzle, Flamenco, Hammock and Cubi bags, redesigned with Spirited Away main characters’ images. But Anderson could not but making slippers, wallets, scarves and even a sumptuous fringed blanket too.

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The references to the Japanese tradition are characteristic of this capsule collection. Anderson first experienced a Japanese design technique called “boro”. It consists in cutting and stiching together old fabric pieces in order to give life again to stuff bound to be thrown away. All patched up by jeans’ typical indigo blue color, both Studio Ghibli logo and animated film’s cover main color.

If Miayazaki’s products purpose is to bring a comfortable freshness wave to Japanese animation, LOEWE’s wish with this collaboration is certainly to warm its consumers hearts with animated characters to wear.

Discover the entire collection on the official LOEWE website.

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