Lipslut
Lipslut. Or, lip-slut. From the union of these two words was born in 2016 – just after the election of Donal Trump – the lipstick brand founded by Katie Sones, along with other jaded romantics, or nostalgic, tired of the political and social condition of their country, the United States of America.
Lipslut
The range of lipsticks is entirely vegan and cruelty free, therefore suitable for everyone, without making distinctions of belief or taste. And it communicates it in an open way, without any kind of censorship, going instead against those who have exploited their condition of power for their own interests, and not just economic ones. F * uck Hollywood lipsticks are born, symbol of the sexual scandals that took place in the film industry, those dedicated to the US Supreme Court judge Kavanaugh (the latest ones made), and – certainly could not miss – the rouge à lèvres F * uck Trump, the first to have been produced by the brand. The packaging is pop: a blue box with the brand written in black on a fuchsia background, on the sides is depicted the face of the culprit created with the aesthetics of the paintings of the artist Roy Lichtenstein.
Lipslut
Ethics and solidarity are the key words of Lipslut. It is no coincidence, in fact, that the motto used by the young company is 50% towards charity, 100% against tyranny: for each product purchased half of its value goes to charity, in support of associations whose purpose is to take care of relatives of the victims of the neo-nazi procession in Charlottesville, or of fighting for civil rights, no longer so obvious in the free world.
Lipslut
The brand, which has become a real phenomenon, has twenty thousand followers on Instagram and numerous editorials in the most influential glossy magazines in the world, including Vogue. In just two years it managed to raise awareness among young consumers, collecting and donating two hundred thousand dollars, in just eighteen months. And to think that it was born in the college desks, between formulas to better moisturize lips and anger in seeing their ideals of freedom and justice go to pieces.
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