Between glossy magazines and appearances on the big screen, British model and actress Lily Cole is known for her efforts in the campaign for humanitarian and environmental causes. It therefore seems appropriate that Lily Cole combined her love of fashion with her defense of sustainability in the release of a new eyewear brand called Wires.
Co-founded by Lily Cole and Yair Neuman in London, the brand Wires aims to change the way glasses are created and worn through the use of innovative materials and sustainable design. The unisex products are all handmade by a family company in the wonderful Italian Dolomites and 3D printing technology is used to produce rims and frames for lenses that result in substantially less waste.
When it comes to sustainable products, there is always the fear that the items are not as elegant as the others on the market, but this is not the case with Wires. The 2.0 collection presents a selection of trendy glasses that includes a circular silhouette with yellow colored lenses, a teardrop silhouette and a futuristic crescent shape that will become the accessory par excellence of the next fashion week.
Take a closer look at some of the Wires 2.0 collections in the gallery above; it is possible to purchase the full range at the Wires web store.
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