Lidl still makes space in the world of the fashion system: the conquest of Nike is another goal achieved

After becoming the subject of countless rumors, studies and as many viral memes, Lidl continues to make its way into the world of clothing.

The release of his personal line of casual clothing (that in November was arrived in Italy too)had shocked many loyal supermarket shoppers, accustomed above all to not finding kilometer lines outside their discount store: Lidl sneakers had become a “must have” even for some sneakerheads.

Do you remember all the videos of youtubers participating in the crazy auctions, paying the shoes for over 1000€? Starting from a starting price of 12.99€, of course.

Well, after the (unexpected and sudden) success in the sector, the discount chain continues to ride the wave and launches into a new project, this time with those who have always made fashion and sneakers their daily bread: Nike.

Lidl and Nike have in fact signed an agreement to create together sports clothing, suitable for physical activity and casual wear. The particularity that makes everything more catchy? The price, as always when it comes to Lidl (famous for keeping its prices always at extremely competitive and affordable levels for all budgets).

The price will vary between 11.99€ and 39.99€: definitely a “psychological” price, with that “comma ninety-nine”, but which is still very low considering the prices of the sportswear label!

The useful information that you need to keep in mind if you want to stay connected and buy one of these items are:

the line will be sold only online and only on the official Lidl website
the leaders will be only man and child
the line will only be available on the German and Spanish market (yes, for Italy we have to wait)

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Rachele Lisci

Rachele Lisci, anche nota come Chiusoperferie, è una stylist, blogger e giornalista italiana. Appassionata di arte e cultura, ama il cinema e cantare a squarciagola i The Smiths.