Lacoste aims to renew itself and starting from the M85 Missouri sneaker

Let’s say it honestly, if we think about Lacoste, the sneakers are probably not the first thing that comes to mind. However, the brand with the iconic embroidered crocodile is determined to change starting from the new model of the historic sneaker Missouri M85.

In recent years, the brand has demonstrated its versatility, its progressive mentality and affinity for subcultural movements, collaborating with the likes of Supreme, and Comme des Garcons.
Although clothing remains in the center of Lacoste, the brand has in fact a rich shoe archive that dates back to 1985. At that time, Lacoste had established itself as a respectable label for tennis, but decided to venture into footwear and later published a series of very daring and future-oriented tribal silhouettes. One of these was the M85, which became one of the most iconic models.

And the Missouri M85 sneaker was the obvious choice for a renewal.
Taking up the design of the M85 archival model, the new Missouri 2018 sees the silhouette updated with a premium leather upper with Lacoste hook-and-eye closure that goes back to the original.
Remaining faithful to the classic color palette of the brand, the white leather upper of the sneaker is offset with accents of red and the unmistakable Lacoste green. No design would be complete without the iconic embroidered crocodile, which characterizes the side quarter of the sneaker.

Missouri M85 is released today October 15 in selected stores all over the world and on lacoste.com.

Posted By

Francesca Montuschi

Trendsetter sin dai tempi dell'asilo (già allora decidevo i miei outfit). Giornalista di moda, sempre alla ricerca di nuove tendenze, ma nostalgica dell'eleganza del passato.